How to Name Your Blog: What Makes a Great Name?

blog_naming

 

You are reading Part 1 of 3 on How to Name Your Blog.
Part two
covers the different types of names you can choose from.
Part three
offers an easy tutorial to help you get ideas for your name.

Make that name stick, make it electric!

A great blog name gives you an immediate upperhand when it comes to branding, readership and overall lovability. It’s often the first point of contact with your readers and the one thing that remains constant as your blog evolves. If you can secure a fabulous name for your blog, the brand recognition alone it can generate can help draw attention from more established blogs with inferior names.

The problem for most people naming their blog is that every great name must also have its matching available domain. Domainers and cybersquatters have made this process very frustrating and difficult for those of us who just want to establish our websites and get on with things.

I’d like to say that naming your blog is a breeze, but it really isn’t. There are certain unofficial guidelines you must follow to make your name original and brandable. All too often I see people jump into a name without much imagination or patience. The result is more embarrassing than anything.

First let’s start with naming fundamentals:

Three Elements of a Great Blog Name

  1. It sounds good. Your blog name really needs a certain ring to it so that pleases not just your ears but everyone else’s as well. As you go thru your names say them out loud to yourself and others and get a reaction. Beware of overthinking it or trying to sound too cute, because the results can be rather abrasive (like vacationsexpress.com or whorepresents.com; also Jaiku, Plaxo, Plurk and Orkut sound pretty unpleasant to me).
  2. It’s catchy and memorable. Remove any signs of boredom or mediocrity or that you’ve settled for second best. I used to think Amazon.com was such an oddball name but I guess that’s the point! Ask yourself: would someone remember it after seeing it just once? Can it be spelled after reading it once? What image does it convey?
  3. It’s short. The name should be concise. Try to avoid articles (words like ‘a’, ‘an’ or ‘the’) and other superflous modifiers (such as ‘best’ or ‘most’ or ‘happiest’). Another way of looking at it is to keep it under four syllables — any more than four and repeating it becomes a chore. There are exceptions to this, like when you might use your own name (garyvaynerchuk.com) or it just flows nicely (cinematical.com). Examples of good short names include: woot.com. JohnChow.com, Skype, Dooce.com, Gap, Hotair.com.

This concludes blog naming basics. With this advice you should start brainstorming and writing down your ideas. And if you’ve already started on this, strongly consider scratching off the names that don’t follow these rules.

Bonus: most web hosting companies offer a free domain name with a purchase with a hosting plan, which will run you about $6.95 per month (so worth it, trust me). I personally recommend Bluehost (affiliate link).

My next post simplifes your blog naming process by discussing five particular types of names.

Comments

  1. Awsome article!! i recently wrote an article on my blog about naming a blog, it contains some examples… some are quite funny too. Check it out if you want at http://www.ambloguity.blogspot.com

  2. I’d like to recommend a tools which helps you with all of this and more. Check out this naming tool which also verifies your name, checks domains, related searches and more…

  3. Nice submit! GA can also be my greatest earning. Having said that, it’s not a much.
    thanks !! very helpful publish!
    amazing things thanx

  4. Rajdeep Pathak says:

    Very nice and helpful post. Thank you!

  5. Thanx, this tool helped me a lot :)

  6. These tips are very helpful for anyone naming thier blog. I already had a blog before I read this but am pleased to know that it fits all the criteria.
    It’s called Blueberry Pi, being a pun on the fact that I like the colour blue and math.

  7. Thanks a lot dear, for your kind information. My Blog name is now short and easily memorable.

    All the thanks goes to you.

    Your concept of thinking helped me a lot to pick up a good name for my Blog.

    Have a nice time.

  8. Bonnie says:

    I just signed up with go daddy with a .com name.Do you use the same name for a blog?

  9. Feizulidzwan says:

    how to make blogspot
    i want make blogspot

  10. Yep I’m trying to think of a name, and everything’s taken!

  11. Today, I went to the beach front with my children. I found a
    sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She
    placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is completely
    off topic but I had to tell someone!

Trackbacks

  1. [...] to the third and final post of my “How to Name Your Blog” series. Part one talks about the basics of blog naming and part two covers five categories of names you can choose [...]

  2. [...] Blog Naming 3-Part Series: Part 1 Part 2 Part [...]

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  4. [...] Come up with a brilliant domain name. Here’s a 3-step plan for that. [...]

  5. [...] not to get too discouraged about this. For one thing it’s pretty fun and rewarding to come up with your own original domain name. If that doesn’t work, though, there are few things you can [...]

  6. [...] facelift and recent “name lift” that I came up with after reading an article about blog titles.    I have limited control of the content/design on the blog because I am to cheap to pay for [...]

  7. [...] also need to pick a domain name. Don’t spend much time on this, either (catchy domain names are totally overrated). For example, if you’re in weight loss, pick something easy and [...]

  8. [...] The point I’m making here is that it’s not hard to come up with a stellar name for your blog, website and/or company. You just need creativity, a little patience and my 3-part series on domain naming. [...]

  9. [...] it should be focussed on. So eariler this week I started Googling ( I do that now too) and I found this post about how to name your blog. This is what I came up with. [...]

  10. [...] lots of helpful advice out there on coming up with a decent name. I started by reading this excellent series of articles on the Wordful blog and went through his brainstorming [...]

  11. [...] names. Sure, it can be descriptive, but it doesn’t necessarily have to be, now does it? As this blog on Wordful.com points out, such names as Skype or Dooce don’t mean anything but are easy to [...]

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