Tagged: web marketing


Publish or Perish, Then Try Marketing

In 2009, did you spend a little too much time on Facebook and Twitter? A little too much time talking about Facebook and Twitter? Did you proclaim yourself a social media expert? It’s okay to admit it, because we’re all guilty. 2010 promises to be a different year—the Year of the Publisher. Now that the […]

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A Quick Guide to Sex, Love and Profit on the Web

If you’re looking to build a business on the web, then it’s time to put your efforts into context. Do this: think of publishing (or content) as love, marketing as sex, and your work to profit from them as marriage. By themselves, sex and love are very powerful, but they have their limitations:

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Value Comes in at Least Three Forms

Like many web-based citizens, I have a certain number of sites from which I consume — as the cliche goes —  content high in value. I spent so much time in the early days learning how to filter out the stuff I didn’t need that now I’m quite efficient with what I read, listen to […]

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