Tagged: Monetization

How to Make Money Without Selling Out

by Charles Bohannan on December 16, 2009 in Business and Marketing, Mindset and Productivity with 5 Replies

In web marketing, you either monetize or you don’t. It’s dramatic when you consider the extremes between the two camps: Some one-trick ponies monetizers are simply after your money and will stop at nothing to sell you out for their personal gain. They offer zero value, have no dignity and are largely anonymous. The “purists” of the web […]

Where Content Marketing Meets Branding

by Charles Bohannan on September 25, 2009 in Business and Marketing with 4 Replies

After years of gawking over web design, flash animation, scripting languages and relational databases, I think we can now safely agree the internet is made of and for content (it’s King alright). It’s the impetus for nearly all innovation on the web. But if you’re a content specialist like me, the career path feels a lot like the […]