Looking around the web, I’ve noticed two types of publishers—private and public (these are terms I coined myself). The Private Side Private publishing puts marketing first. It treats content as commodity—like an ebook or a free report or even a blog that drives people to opt into a list. The list is where the magic […]
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Update: this post has been updated to better reflect the author’s intent. It’s no secret that copywriters can be exquisite with words. They’re downright crafty when it comes to selling the sizzle. But what about social interaction? The thoughtful, unscripted dialog between company and customer that demands our humanity and rejects the skillfully manicured sales pitch? Our blossoming social space demands […]
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For the sake of clarity, the term “creative writer” in this article refers to anyone who considers their writing a gift of art long before it serves a function of marketing. Not everyone who blogs or writes online is trying to get a sales lead or talk about their business. And not everyone who reads online is […]
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I recently got my first comment ever, and I have to admit it’s a small but significant milestone. That means at least one person is out there reading this and responding. So: thanks Tina Marshall, whoever and wherever you are. Tina left her name, some good, brief commentary and a link to a quasi-related article, […]
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