Tagged: bloggers


Why Bloggers Matter to the Publishing Industry

What makes a blogger? A penchant for the rant? A crowd hustler with sticky offers? A spirited journalist, an observer of life, a thought leader? And what about the rest of us, scratching hard to make (not even a) living? Is it all for nothing or is there a future for us? The answer is absolutely. […]

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Where Content Marketing Meets Branding

After years of gawking over web design, flash animation, scripting languages and relational databases, I think we can now safely agree the internet is made of and for content (it’s King alright). It’s the impetus for nearly all innovation on the web. But if you’re a content specialist like me, the career path feels a lot like the […]

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