Getaround: first marketing hire

Getaround is a peer to peer car sharing company that won the TechCrunch “Disrupt” prize in 2011

Role: Marketing Communications Manager

Problem to solve: Own Getaround’s voice, style and customer-facing content

Comments: As Getaround’s first marketing hire, I helped establish their brand voice, marketing assets and the “Getaround Code of Honor”

Biggest takeaway: It is surprisingly harder to persuade people to share their car than it is their home