DevBootCamp: landing page conversion copywriting

DevBootCamp was one of the best coding bootcamps in the US until it shut down in July 2017

Role: Conversion Copywriter

Problem to solve: Re-energize the value proposition and messaging for the DBC’s immersive 19-week coding bootcamp

Comments: I was subcontracted by a design firm to rewrite the copy for DevBootCamp’s homepage. The challenge was to articulate a succinct value proposition to multiple user personas.

Biggest takeaway: Any capable and motivated person can do highly-skilled work in a great company without an elite education

View copy deck