Role: Conversion Copywriter
Problem to solve: Re-energize the value proposition and messaging for the DBC’s immersive 19-week coding bootcamp
Comments: I was subcontracted by a design firm to rewrite the copy for DevBootCamp’s homepage. The challenge was to articulate a succinct value proposition to multiple user personas.
Biggest takeaway: Any capable and motivated person can do highly-skilled work in a great company without an elite education