Update: this post has been updated to better reflect the author’s intent. It’s no secret that copywriters can be exquisite with words. They’re downright crafty when it comes to selling the sizzle. But what about social interaction? The thoughtful, unscripted dialog between company and customer that demands our humanity and rejects the skillfully manicured sales pitch? Our blossoming social space demands […]
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Seth Godin’s latest book, Linchpin, gets right to the heart of the matter with this question: Are You Indispensable? The essence is this: Within each of us is a brilliant and generous artist, but fear and social conditioning stops us from realizing it. Linchpin challenges us to identify and overcome this resistance by pursuing the virtue of […]
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For the sake of clarity, the term “creative writer” in this article refers to anyone who considers their writing a gift of art long before it serves a function of marketing. Not everyone who blogs or writes online is trying to get a sales lead or talk about their business. And not everyone who reads online is […]
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For the sake of clarity, the term “creative writer” in this article refers to anyone who considers their writing a gift of art long before it serves a function of marketing. Do you ever wonder why the people who are good at getting found on the web are often the ones who can’t write very […]
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As we wind down what’s been a revolutionary year on the web, it’s time give thanks to all your supporters—your readers, social network friends and followers, your family and yes—even yourself. And what not a better gift to give this year* than the gift of clarity. Everyone is sure to love and appreciate it for […]
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