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No matter how deep or shallow your subject matter — adapt your writing style to satisfy how people read on the web. Write short paragraphs with short sentences and simple words. Omit needless …
Continue Reading about Write Like This to Get More Readers →
Three years ago, in early 2011, this blog Wordful dropped off the Internet. I don't mean it was hijacked or taken down, but the posting slowed down to a point of near-death. Then it just …
Continue Reading about What Ditching My Blog for Three Years Taught Me →
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Ogilvy wasn't …
Continue Reading about 3 websites that take headline writing to an entirely new plane of existence →
It's always cool to learn how the world's most popular blogs got their start. In almost every backstory, you'll find a heavy dose of creativity and execution, good timing and touch of …
I've taken a major break from blogging here at Wordful, and it's in large part to some serious shifts in my personal and professional life over the past year. To make a very long and (painful) story …
No, they shouldn't. Of course there's no way to determine who's stupid—let alone the validity of stupid being a unit of measurement (or judgement)—but, yes, as a general rule of thumb, stupid people …
