Elevator pitch via ProBlogger's 31 day challenge
Crafting my elevator pitch is today’s challenge for Darren Rowse’s Problogger “31 Day Challenge” (Day 1). An elevator pitch is a quick way to describe in clear terms exactly what you’re doing.
Here is Wordful’s:
Short pitch: Wordful helps bloggers create exceptional content.
Long pitch: Wordful helps bloggers create exceptional content by teaching them how to think and act like their blog’s Editor-in-Chief. Bloggers who are editors have much better control over the quality of their content and the connection with their audience.
The skills of an editor will be in high demand as the revenue models for content publishing evolve.
Wordful focus on these topics:
- Editorial Strategy
- How to improve your writing
- Editing and publishing
- Blogging mindset
- Product, service and book reviews related to content and blogging
- Profiles of people, blogs and other websites
Wordful considers itself the compliment to Problogger, which focuses mainly on “how to blog,” and Copyblogger, which focuses on blog copywriting.
You can still sign up for the 31 Day Blogging Challenge here.