Solutions
Two ways to work with us. One diagnostic, one ongoing. Both built on the same operational system.
Content audit
A focused diagnostic that maps what your content says today against what's actually true — and tells you exactly what to fix first.
What you get:
- Narrative assessment — how your story reads to someone encountering it cold
- Claim inventory — every assertion your content makes, mapped against what's verifiable
- Gap analysis with prioritized recommendations
- Style and voice baseline
- Action plan — sequenced fixes ranked by impact
Delivered as: document and presentation, ready to share with your team
Best for: teams who know something is off but can't articulate what
Content engine
An embedded content operations partner that produces, reviews, and governs your content — so you scale output without adding headcount.
What you get each month:
- Blog posts
- Landing page copy
- Product documentation
- Sales enablement content
- Email sequences
- Monthly editorial review
How it's made: AI-assisted drafting with human editorial judgment at every gate
Best for: teams scaling content without adding headcount
Format: embedded in your workflow — Notion, Google Docs, GitHub, wherever you work
How it works
We inventory every claim your company makes and verify it. What's true, what's aspirational, what's unsupported. No content gets produced until the truth layer is established.
Templates, review gates, style rules, and workflows — the operational infrastructure that makes content repeatable instead of ad hoc.
AI handles first drafts at speed. Humans edit for judgment, nuance, and accuracy. Every piece passes through the five-gate pipeline below before it ships.
Consistency checks, drift detection, quarterly audits. Your content stays aligned as the product evolves — not just on launch day.
claim { text: "string" state: unverified | supported | qualified | retracted source: "url | internal_doc | research" scope: "product | company | market" surfaces: ["marketing", "docs", "ui", "sales"] confidence: high | medium | low last_audit: "date" }
Systems built, not pages written
Single source of truth for product language across all surfaces, serving 3M+ users. Built narrative alignment systems, cross-surface consistency frameworks, launch content processes, and compliance language governance.
Built the operational backbone: claim library, editorial review process, writing style system, and content governance framework. Systems that make content reliable, not just plentiful.
Voice standardization across a product serving 700M+ users.