Month: October 2008


Value Comes in at Least Three Forms

Like many web-based citizens, I have a certain number of sites from which I consume — as the cliche goes —  content high in value. I spent so much time in the early days learning how to filter out the stuff I didn’t need that now I’m quite efficient with what I read, listen to […]

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The Changed Design and Content of this Website

In the chance that someone may be viewing this site and noticed a drastic design and content change, worry not: this site is now a blog, and a new design is on its way. However, I’m still available for web marketing consulting (design , developement, conversion optimization, etc.). Email charles at wordful dot com for […]

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Evolving the Tone of Communication

How you talk is just as important as what you say. For example, I expect nothing less than pure relevance and usefulness in Rich Schefren’s writings. And so far he has never failed to deliver on this. I just finished “Attention Age Doctrine” and I must say he’s brought everything I’ve learned thus far into […]

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This Blog is About Me So Listen Up

While I was running with my wife Hilke today, I told her I’m frustrated with Wordful because the first two entries I wrote were so forced and unnatural. They each took me hours to write…can you believe that? Her advice was to stop being so contrived, fuse yourself into Wordful because it’s an extension of […]

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The Writer-Editor as Web Publisher

Who comes to mind when you hear the term “singer-songwriter?” Bob Dylan? Alanis Morisette? I think of Jack Johnson. He’s the kind of guy who can conceive, write and perform all of his own music without the help or accompaniment of anyone. Sure, he’s got a band now, but when he started it was just […]

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