How Will Publishers Humanize the Ebook?

warm light as a woman reads a bookThe delectable scent of fresh pages, the curious art of the dust jacket, the weight of a title in our hands—how will the ebook ever measure up to its sliced-tree ancestor?

The immediate and obvious answer is it can’t—there is no nostalgic substitute for ‘curling up with our favorite (paper) book’.

But that’s certainly not an answer future readers will accept as we enter the age of digital reading.

Ebooks must offer a Proustian experience equal to if not better than that of traditional books. The publishers who pick up on this will be the ones who stay in business. [Read more...]

3 Proven Ways to Succeed in Publishing

As I’ve mentioned before, now is a good time to start a commercial publishing operation. Startup costs are low, marketing is free and of course — great content is always in demand.

The question that has everyone stumped, however, is how to make publishing profitable. Print as we now know it is a slippery slope. Slapped-up Adsense and banner ads aren’t cutting it, either. And those magic, get-rich blogging formulas — so tragically 2008.

Here are 3 models that work. Of course, success with any one of these rely heavily on editorial integrity and what David Meerman Scott calls [Read more...]