What makes a blogger? A penchant for the rant? A crowd hustler with sticky offers? A spirited journalist, an observer of life, a thought leader? And what about the rest of us, scratching hard to make (not even a) living? Is it all for nothing or is there a future for us? The answer is absolutely. […]
Continue ReadingMonth: January 2010
Do SWAG Blogs Bother You?
They sure bother me. You what SWAG is, right? It’s Stuff We All Get. All the cheap branded junk from the job fairs and marketing conventions of the world: fluorescent pens, calendar magnets, carabiner keychains. Baseball caps with corporate logos you’d never wear but keep anyway. A SWAG blog is a blog that churns out tons […]
Continue ReadingPublish or Perish, Then Try Marketing
In 2009, did you spend a little too much time on Facebook and Twitter? A little too much time talking about Facebook and Twitter? Did you proclaim yourself a social media expert? It’s okay to admit it, because we’re all guilty. 2010 promises to be a different year—the Year of the Publisher. Now that the […]
Continue ReadingTop 5 Reasonable Goals for 2010
New Year’s Resolutions are nothing but washed out 20th century cliches that need to go. But it doesn’t mean you shouldn’t examine areas needing improvement in your life and work on long-term fixes for them. I came up with a short list that feels about right for 2010. After all, it’s been a rough year and a […]
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