The Age of Free has officially arrived, according to Chris Anderson’s new book Free, which went public earlier this week. Now is the time when giving away content across digital mediums turns out to be a cheap and effective way to attract attention (near-zero costs to reproduce and broadcast + everyone loves free).
A debate has begun over Free, which roughly goes like this: Malcolm Gladwell disagrees with Chris, Seth Godin disagrees with Malcolm, and Chris defends his position against Malcolm. Then everyone else chimes in with their opinions, and so on.
It’s no doubt a worthy argument, but let’s skip it for now. [Read more...] Can You Afford the Price of Free?
July 10, 2009 By 3 Comments
The Age of Free has officially arrived, according to Chris Anderson’s new book Free, which went public earlier this week. Now is the time when giving away content across digital mediums turns out to be a cheap and effective way to attract attention (near-zero costs to reproduce and broadcast + everyone loves free).
A debate has begun over Free, which roughly goes like this: Malcolm Gladwell disagrees with Chris, Seth Godin disagrees with Malcolm, and Chris defends his position against Malcolm. Then everyone else chimes in with their opinions, and so on.
It’s no doubt a worthy argument, but let’s skip it for now. [Read more...] The Power of Publish
July 1, 2009 By 3 Comments
Alas.
After all this time, you’ve crafted something great.
Starting from those ideas in your head, you’ve self-educated, planned, prepared, procrastinated, anticipated, taken notes and finally started writing, rewriting and editing.
And now, there you sit, eager and excited, steward of your final product–your content.
Will they love it or hate or think it’s just okay? Will they be back for more? Where will your content take you?
The answers to these questions will never be known until you click that little button labeled “Publish.”
For some, pushing it is too much risk to bear. For others, it’s all too easy. What is it for you?
If you’re facing the button, let me tell you what’s going to happen after you click it: [Read more...]