What Ditching My Blog for Three Years Taught Me


Three years ago, in early 2011, this blog Wordful dropped off the Internet.

I don’t mean it was hijacked or taken down, but the posting slowed down to a point of near-death. Then it just flatlined. The last post was on May 2, 2012.

The good news is I’m back, and the first thing I want to do is share some of the lessons learned from ditching my blog like a dropped popsicle on a hot sidewalk :

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3 websites that take headline writing to an entirely new plane of existence

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy

Ogilvy wasn’t messing around when it came to headlines, and if he were alive today he’d definitely bump it up to ninety cents. Headlines do all the heavy lifting when it comes to attracting clicks and shares, which is why it’s more important than ever to invest in good copywriting. Read more

How Pete Cashmore Grew Mashable

It’s always cool to learn how the world’s most popular blogs got their start. In almost every backstory, you’ll find a heavy dose of creativity and execution, good timing and touch of the unconventional.

Mashable founder Pete Cashmore is one of those bloggers. He started the social media news site from his parents home in Scotland, then quickly expanded to New York and San Francisco (I actually used to work on the same floor at SOMACentral). Now it’s the #2 blog in the world behind the Huffington Post, with rumors of a massive buyout from CNN.

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