Write Like This to Get More Readers

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No matter how deep or shallow your subject matter — adapt your writing style to satisfy how people read on the web.

Write short paragraphs with short sentences and simple words. Omit needless words.

Think casual, assertive efficiency for readers with infinite choices and shrinking attention spans. [Continue reading]

What Ditching My Blog for Three Years Taught Me

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Three years ago, in early 2011, this blog Wordful dropped off the Internet. I don't mean it was hijacked or taken down, but the posting slowed down to a point of near-death. Then it just flatlined. The last post was on May 2, 2012. The good … [Continue reading]

3 websites that take headline writing to an entirely new plane of existence

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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Ogilvy wasn't messing around when it came to headlines, and if he … [Continue reading]

How Pete Cashmore grew Mashable

It's always cool to learn how the world's most popular blogs got their start. In almost every backstory, you'll find a heavy dose of creativity and execution, good timing and touch of the unconventional. Mashable founder Pete Cashmore is one of … [Continue reading]

My Vision for Wordful

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I've taken a major break from blogging here at Wordful, and it's in large part to some serious shifts in my personal and professional life over the past year. To make a very long and (painful) story short—the down economy and a few other issues … [Continue reading]