Scribe SEO Review: How a Little SEO Goes a Long Way

by Charles on March 10, 2010  |  

SEO Copywriting Made SimpleScribe SEO is a paid Wordpress plugin with a catchy name that helps your content rank higher in search engine results.

With a click of a button, your content is analyzed and given a score based on its structure and keyword density. If your score is less than 100%, Scribe will tell you exactly what to do to make it higher.

The higher your score, the better chance you have of ranking. Think of it like having a personal SEO consultant look over your content every time you publish something.

It really works.

I’ll make a long story short: the day after I installed Scribe SEO and optimized this blog’s most popular post, I saw its ranking in Google go to #1 from #3. [click to continue…]

5 Gentle SEO Tips for Creative Writers

by Charles on March 8, 2010  |  

SEO tips for writers For the sake of clarity, the term “creative writer” in this article refers to anyone who considers their writing a gift of art long before it serves a function of marketing.

Not everyone who blogs or writes online is trying to get a sales lead or talk about their business. And not everyone who reads online is looking for a product, service or idea to solve their problems.

Some writers just want to express themselves more creatively, hoping that—somewhere along the way—a community of impassioned readers take notice.

So it’s understandably frustrating when the web feels like one big marketing machine and the only way to get a respectable search engine ranking is to [click to continue…]

Why Creative Writers Need SEO

by Charles on March 2, 2010  |  

photo of a lego guy looking into the horizon with the sun setting, represents the importance of SEO

For the sake of clarity, the term “creative writer” in this article refers to anyone who considers their writing a gift of art long before it serves a function of marketing.

Do you ever wonder why the people who are good at getting found on the web are often the ones who can’t write very well?

It’s true, look around you. The web continues to serve up and reward bad writing.

Bad writing drives people like us—who care about the quality and integrity of our writing—to the brink of disgust, and, let’s face it—the fear of obscurity.

Doesn’t seem fair, does it? [click to continue…]

Thesis Wordpress Theme Review — An Editor’s Perspective

by Charles on February 26, 2010  |  

Learn more about thesis, the best Wordpress theme for professional Writers, Editors and PublishersOne of the 2 Wordpress products I’m proud to be an affiliate reseller of is the Thesis Wordpress Theme by DIY Themes (the other is Organic Themes — more on that in a future post).

For a non-code-loving writer and editor like me—and presumably you—the real selling point about Thesis is the no-hassle, back-end control panel that allows you to control its powerful features with deft and ease.

What this means is we never have to look at, let alone touch, steaming piles of PHP, CSS or HTML — just some well-labeled check boxes and the amusing  ”Big Ass Save Button” to confirm my changes. [click to continue…]

Editorial Awareness: So You Think You Got It?

by Charles on February 24, 2010  |  

Editorial awareness is the act of effectively connecting with readers through clear, honest expression and knowledge on a given subject.

To find out if you have it, ask yourself these 3 questions:

Why are you publishing?

In a low-hassle, tech-enabled world, anyone can broadcast themselves far and wide. But that doesn’t mean they should. We need to keep in mind that zero-cost publishing is prime breeding grounds for modern day scammers and false prophets (example: Craigslist).

It’s wiser to assume the high road, where the power to publish is regarded as a gift, a chance to care, an opportunity to extend our voices far beyond our tiny reach. [click to continue…]