Are you a vacation rental agency owner looking to dramatically scale your business? Imagine growing your property portfolio fivefold and becoming the leading agency in your market.
This isn’t just a dream — it’s exactly what Wordful helped to achieve for Sunny Maui Vacations (SMV), a boutique rental agency in Maui. And we can do the same for you.
The Sunny Maui Vacations transformation
When SMV partnered with Wordful, they managed fewer than 20 properties. Today, they’re one of the highest performing vacation rental agencies in Hawaii, managing nearly 100 properties in the exclusive area of Wailea and Kihei in South Maui.
Here’s how we made it happen:
Step 1: On-brand website
When we redesigned Sunny Maui’s website, our goal was to enable seamless online booking while also selling an unforgettable Hawaiian experience.
For the design, we focused on showcasing the stunning beauty of Hawaii and staying true to local Hawaiian culture and values.
The result is a beautiful custom website that stands out among our competitors while reflecting the luxury resort-level service of the Sunny Maui Vacations brand.
More than a pretty booking platform
One of the most powerful benefits of the new website was a renewed sense of pride among our existing property owners. The website’s listings pages are a huge confidence booster, showcasing owners’ investments with class and professionalism.
The website is also an attractive incentive for potential owners who are shopping around for a property management company.
What an optimized website means for you
Increase bookings, build your brand, and expand your portfolio 24/7.
Step 2: Destination-specific content
Since our goal was to drive growth on multiple fronts, we positioned Sunny Maui as the undisputed Maui expert to boost organic traffic, build our email list, and convert customers.
Our content strategy was based creating original content sourced firsthand from local knowledge and experience. This included:
- Maui travel tips and destination pages
- Over 200 original blog articles covering local attractions, culture, and food
- The Ultimate to Enjoying Maui downloadable PDF
The results?
- 150% year-over-year increase in organic traffic
- Boosted search rankings for Maui destination keywords
- A powerful tool that attracts and converts both guests and property owners
What destination-specific content means for you
Scale your visibility, authority, and engagement with your target market.
Viktoria Ujj
Founder, Sunny Maui VacationsStep 3: Engaged email marketing
Building on our successful content strategy, we added another growth lever: email marketing.
Email has allowed us to engage with a large number of people with timely updates and exclusive offers. Our emails:
- Reach over 13,000 subscribers
- Maintain an impressive 50% open rate
- Significantly boost repeat bookings and customer loyalty
Since email is permission-based — meaning subscribers have already agreed to hear from us — this makes it easier to drive repeat bookings and keep the SMV brand top of mind.
What engaged email marketing means for you
Turn one-time guests into loyal repeat customers.
Ready to transform your agency?
Imagine achieving these results for your own vacation rental agency. With this simple 3-step playbook, you can:
- Dramatically increase your property portfolio
- Boost your bookings and revenue
- Establish your agency as the market leader in your area
Book a free strategy call with Wordful today. We’ll review your current situation and show you exactly how we can replicate Sunny Maui’s success for your agency.