Today I spent a three very agonizing hours in front of a blank screen trying to write sales copy for a website. I would start a sentence, read it three times, delete it and start over again. This went on for quite some time and I ended wasting my morning. Talk about counterproductive.
This incident reminds me that nobody benefits from dispassionate work. I’m no copywriter and I’m no salesman, either. What I love to do is think big ideas and at least write about them on this blog. I feel like I’m working on a grand vision that will take years to realize. Once disparate ideas will fuse together to form “the great idea” that I’ve worked so hard to make a reality.
That’s why it’s so important to focus our limited time on activities that produce personal vitality and value for others. In my case, just because I write and I’m known as “Wordful” doesn’t mean I write sales copy. This all-can-do attitude, even within the writing niche, has costed me tons of time and energy. I should’ve started this blog years ago but I didn’t because I had to try everything else first!
In a nutshell: If you simply do what you love to do, others soon will love it too.
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