How you talk is just as important as what you say.
For example, I expect nothing less than pure relevance and usefulness in Rich Schefren’s writings. And so far he has never failed to deliver on this. I just finished “Attention Age Doctrine” and I must say he’s brought everything I’ve learned thus far into a cohesive document that says Web 2.0 is pro-community and anti-traditional marketing. (ie create something of value, disseminate it like crazy, let it spread virally and then start selling…right?)