I just read a quick Copyblogger post by Jim Estill about blogging as “Shorter is Better.” It was pretty well done — short, of course — providing a general overview of why it’s good to write clean, brief and concise blog posts.
I do mostly agree it’s no fun to both read and write long anything these days, but no writer should have to mute their individual style just to get their point across. The length of a sentence – or an entire post for that matter – should be no more than what conveys the information via the unique voice of its author.
Just imagine if everything sounded the same on the web — what would be the appeal of reading other than to systematically derive facts and information for consumption? If bloggers are to survive in this fiercly competitive web, than we need to still be mindful that writing of any kind can always be a work of beauty. Humans are naturally attracted to beauty – we always have been and always will be. Am I right on this?