The Age of Free has officially arrived, according to Chris Anderson’s new book Free, which went public earlier this week. Now is the time when giving away content across digital mediums turns out to be a cheap and effective way to attract attention (near-zero costs to reproduce and broadcast + everyone loves free).
A debate has begun over Free, which roughly goes like this: Malcolm Gladwell disagrees with Chris, Seth Godin disagrees with Malcolm, and Chris defends his position against Malcolm. Then everyone else chimes in with their opinions, and so on.
It’s no doubt a worthy argument, but let’s skip it for now. [Read more...] Can You Afford the Price of Free?
July 10, 2009 By 3 Comments
The Age of Free has officially arrived, according to Chris Anderson’s new book Free, which went public earlier this week. Now is the time when giving away content across digital mediums turns out to be a cheap and effective way to attract attention (near-zero costs to reproduce and broadcast + everyone loves free).
A debate has begun over Free, which roughly goes like this: Malcolm Gladwell disagrees with Chris, Seth Godin disagrees with Malcolm, and Chris defends his position against Malcolm. Then everyone else chimes in with their opinions, and so on.
It’s no doubt a worthy argument, but let’s skip it for now. [Read more...]