In 2009, did you spend a little too much time on Facebook and Twitter? A little too much time talking about Facebook and Twitter? Did you proclaim yourself a social media expert?
It’s okay to admit it, because we’re all guilty.
2010 promises to be a different year—the Year of the Publisher. Now that the novelty of social media as marketing tools is wearing off (heck, even my tiny local supermarket uses Twitter), it’s time to really focus on the content we publish.
In other words, you need to put more energy than ever into producing ultra-high value content. [Read more...] Publish or Perish, Then Try Marketing
January 21, 2010 By Leave a Comment
In 2009, did you spend a little too much time on Facebook and Twitter? A little too much time talking about Facebook and Twitter? Did you proclaim yourself a social media expert?
It’s okay to admit it, because we’re all guilty.
2010 promises to be a different year—the Year of the Publisher. Now that the novelty of social media as marketing tools is wearing off (heck, even my tiny local supermarket uses Twitter), it’s time to really focus on the content we publish.
In other words, you need to put more energy than ever into producing ultra-high value content. [Read more...] Articles vs. Blog Posts: What’s it Going to Be?
October 8, 2008 By Leave a Comment
I read a very interesting AlertBox article by Jakob Nielsen the other day entitled “Write Articles, Not Blog Postings.” While I tend to think that there is a gray area between what’s an article and what’s a blog post, Nielsen presents a valid point: there’s a limit to the value you can provide if the blog post is “just another comment” on someone else’s work (gee that sounds like this post).
Even someone who demonstrates leadership within their specialized niche is bound to produce some crappy or at least quasi-crappy blog posts, claims Nielsen. “Blogs are also fine for websites that sell cheap products,” he adds.
So here’s my plan: to produce quality and value 100% of the time no matter what. [Read more...]