In 2009, did you spend a little too much time on Facebook and Twitter? A little too much time talking about Facebook and Twitter? Did you proclaim yourself a social media expert?
It’s okay to admit it, because we’re all guilty.
2010 promises to be a different year—the Year of the Publisher. Now that the novelty of social media as marketing tools is wearing off (heck, even my tiny local supermarket uses Twitter), it’s time to really focus on the content we publish.
In other words, you need to put more energy than ever into producing ultra-high value content. [Read more...] Publish or Perish, Then Try Marketing
January 21, 2010 By Leave a Comment
In 2009, did you spend a little too much time on Facebook and Twitter? A little too much time talking about Facebook and Twitter? Did you proclaim yourself a social media expert?
It’s okay to admit it, because we’re all guilty.
2010 promises to be a different year—the Year of the Publisher. Now that the novelty of social media as marketing tools is wearing off (heck, even my tiny local supermarket uses Twitter), it’s time to really focus on the content we publish.
In other words, you need to put more energy than ever into producing ultra-high value content. [Read more...] A Quick Guide to Sex, Love and Profit on the Web
December 3, 2009 By 1 Comment
If you’re looking to build a business on the web, then it’s time to put your efforts into context.
Do this: think of publishing (or content) as love, marketing as sex, and your work to profit from them as marriage.
By themselves, sex and love are very powerful, but they have their limitations: [Read more...]