But over time I began to realize that my work meant so much more than rewriting, rewording and fixing grammar. I became the one who set the tone and direction of the writing. I charted a course for my writers and readers through my editorial integrity. So here we are now, in this awesome web-o-sphere, with infinite choices of content limited by finite time and attention. The writers write but who chooses what’s worthy of reading? The good editor, of course. Next up: Self-publishers on the web will need to evolve to “writer-editors” if they seek succees and sustainability.