Content is the single most important and sought-after commodity on the web. It’s the entire reason people go online and frequent news sites, blogs, chat rooms and billions of other web pages every day.

But what exactly is content?

On the web, we define content as the topics, ideas, facts or statements in a webpage or website. Content is published in the form of text, images, audio and video.

Content serves four main purposes: to inform, educate, entertain and connect people. Go to any website and you’ll observe at least two of these purposes in action. [Read more...]