Which Blogging Business Model is Right For You?

Today we look at two leading affiliate bloggers in the Internet Marketing space, Shoemoney and John Chow.  Both bloggers publish seven days a week in the same niche. How do their blogs power their businesses?

John Chow: The Blog is the Business

John Chow’s blog is the home base of his business. This means his content is written for the purpose of attracting a high readership, which he hopes to convert to paying customers. The more traffic John gets, the more leverage he has over pricing his services like site reviews, banner ad space and sponsored tweets. The last time I checked, John charges $500 for a site review, between $250-1,000 for an ad and $117.65 for a sponsored tweet. Not too shabby. [Read more...]

7 Habits of Highly Effective Bloggers, Redux

My previous post was all about what not to do if you’re new to blogging. But what good is that advice if I don’t offer you something that accentuates good blogging habits? In all the hours I spent reading other people’s blogs (and not writing on mine), I’ve noticed that all successful bloggers pretty much follow the same patterns:
  1. They are consistent. This is number one for a reason. Their blogs are like rivers in that content is always flowing, with average posting frequency of at least once a day. Consistency equals hard work plus solid routine. Special props to Shoemoney, SEOBook and Problogger for working on Sundays!
  2. They are passionate. I’ve never read a good blog’s post that indicates the author is bored, disconnected or hating what they’re doing. Every one of them believes in their work and the value they offer their readers. You can’t fool loyal readers with fake passion — sooner or later it’s going to backfire. [Read more...]