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5 Steps to Being Totally Boring and Unremarkable

March 24, 2011 By 1 Comment

stereotypical rock star photo for a blog post: mcawesome!If you’ve given up on “kicking ass” and being a “rock star,” don’t lose hope: there’s still plenty of room for being one of the most cliché and predictable personalities on the Internet. We’re talking McAwesome.

The great thing about being boring is that it’s super easy and can happen to you overnight with almost zero effort. And once you’ve ‘made it,’ you can set everything to autopilot and conquer the world absolutely nothing!

Ready to get started? I’m going to lay this out step by step for you, and it’s really important you follow all the steps, otherwise this isn’t going to work.

Here we go! [Read more...]

Filed Under: Business and Marketing Tagged With: , , ,

Why The World Needs Less Copywriting

April 6, 2010 By 10 Comments

toy soldiers

Update: this post has been updated to better reflect the author’s intent.

It’s no secret that copywriters can be exquisite with words. They’re downright crafty when it comes to selling the sizzle.

But what about social interaction? The thoughtful, unscripted dialog between company and customer that demands our humanity and rejects the skillfully manicured sales pitch?

Our blossoming social space demands true authenticity, and this leaves little room for traditional ‘hard sell’ copywriting. It’s actually more suitable for anti-copywriting: fearlessly engaging with others through natural, transparent conversation. [Read more...]

Filed Under: Writing Tagged With: , , , , , , ,

Why Creative Writers Need SEO

March 2, 2010 By 9 Comments

photo of a lego guy looking into the horizon with the sun setting, represents the importance of SEO

For the sake of clarity, the term “creative writer” in this article refers to anyone who considers their writing a gift of art long before it serves a function of marketing.

Do you ever wonder why the people who are good at getting found on the web are often the ones who can’t write very well?

It’s true, look around you. The web continues to serve up and reward bad writing.

Bad writing drives people like us—who care about the quality and integrity of our writing—to the brink of disgust, and, let’s face it—the fear of obscurity.

Doesn’t seem fair, does it? [Read more...]

Filed Under: Business and Marketing, Writing Tagged With: , , , , , , ,

Why Bloggers Matter to the Publishing Industry

January 29, 2010 By 5 Comments

What makes a blogger?

A penchant for the rant? A crowd hustler with sticky offers? A spirited journalist, an observer of life, a thought leader?

And what about the rest of us, scratching hard to make (not even a) living? Is it all for nothing or is there a future for us?

The answer is absolutely. The titanic publishing industry is mobilizing, and we need to upgrade our strategy.

The Myth of Make Money Online

For the obscure blogger aspiring to the privy rank of ‘problogger,’ chances for commercial success are [Read more...]

Filed Under: Blogging, Business and Marketing Tagged With: , , , , ,

Publish or Perish, Then Try Marketing

January 21, 2010 By Leave a Comment

In 2009, did you spend a little too much time on Facebook and Twitter? A little too much time talking about Facebook and Twitter? Did you proclaim yourself a social media expert?

It’s okay to admit it, because we’re all guilty.

2010 promises to be a different year—the Year of the Publisher. Now that the novelty of social media as marketing tools is wearing off (heck, even my tiny local supermarket uses Twitter), it’s time to really focus on the content we publish.

In other words, you need to put more energy than ever into producing ultra-high value content. [Read more...]

Filed Under: Business and Marketing Tagged With: , , ,
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