Writers Aren’t Wired for Marketing

I don’t know about you, but I love words. I love poetry and literature and great letters. I loved being an English major in college. And I’ve always considered myself a writer and editor before anything else. It’s been that way long before the internet existed. But I also love the times we’re in, when an average person like me can make an extremely lucrative living on the web from this thing called “content.”

You gotta problem with content?

As it pertains to making a living online, content is the stuff you need to get people hooked on your site so you can sell them things. In most cases, content is nothing more than written words—articles, blog posts, ebooks, reports, etc. Here’s the problem: [Read more...]

Scribe SEO Review: How a Little SEO Goes a Long Way

SEO Copywriting Made SimpleScribe SEO is a paid WordPress plugin with a catchy name that helps your content rank higher in search engine results. With a click of a button, your content is analyzed and given a score based on its structure and keyword density. If your score is less than 100%, Scribe will tell you exactly what to do to make it higher. The higher your score, the better chance you have of ranking. Think of it like having a personal SEO consultant look over your content every time you publish something.

It really works.

I’ll make a long story short: the day after I installed Scribe SEO and optimized this blog’s most popular post, I saw its ranking in Google go to #1 from #3. [Read more...]

5 Gentle SEO Tips for Creative Writers

SEO tips for writers For the sake of clarity, the term “creative writer” in this article refers to anyone who considers their writing a gift of art long before it serves a function of marketing. Not everyone who blogs or writes online is trying to get a sales lead or talk about their business. And not everyone who reads online is looking for a product, service or idea to solve their problems. Some writers just want to express themselves more creatively, hoping that—somewhere along the way—a community of impassioned readers take notice. So it’s understandably frustrating when the web feels like one big marketing machine and the only way to get a respectable search engine ranking is to [Read more...]

Why Creative Writers Need SEO

photo of a lego guy looking into the horizon with the sun setting, represents the importance of SEO For the sake of clarity, the term “creative writer” in this article refers to anyone who considers their writing a gift of art long before it serves a function of marketing. Do you ever wonder why the people who are good at getting found on the web are often the ones who can’t write very well? It’s true, look around you. The web continues to serve up and reward bad writing. Bad writing drives people like us—who care about the quality and integrity of our writing—to the brink of disgust, and, let’s face it—the fear of obscurity. Doesn’t seem fair, does it? [Read more...]