How to develop vision: first, search deep within yourself and meditate on your passions and strengths. Then, try to learn everything you can from other experts in your field. After that, beat them at their own game by doing it quantumly better and with more originality. Is it that simple? In theory, yes, I believe it is. But for me it’s a rapidly evolving struggle filled with anxiety and tempered excitement, and here’s why: I don’t personally subscribe to the traditional monetization model of niche blogging. I think there’s a difference of greatness between talking about one’s passion to attract attention and actually putting into practice. Am I someone who talks about editorial strategy or one who actually commands editorial strategy? I follow the blogging blogs — the ones closest to Wordful’s model — and to be honest, I’m not feeling it. They offer great advice and a bit of community but the topic matter is saturated. Entertainment value is low. They’re writing about writing…is that what people want more of?