The delectable scent of fresh pages, the curious art of the dust jacket, the weight of a title in our hands—how will the ebook ever measure up to its sliced-tree ancestor? The immediate and obvious answer is it can’t—there is no nostalgic substitute for ‘curling up with our favorite (paper) book’. But that’s certainly not an answer […]
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As I’ve mentioned before, now is a good time to start a commercial publishing operation. Startup costs are low, marketing is free and of course — great content is always in demand. The question that has everyone stumped, however, is how to make publishing profitable. Print as we now know it is a slippery slope. Slapped-up Adsense and […]
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After years of gawking over web design, flash animation, scripting languages and relational databases, I think we can now safely agree the internet is made of and for content (it’s King alright). It’s the impetus for nearly all innovation on the web. But if you’re a content specialist like me, the career path feels a lot like the […]
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Be a publisher first, marketer second. When your content is stellar, your marketing become easier. Certainly not the other way around. Keep a healthy, obsessive focus on this. Actually do something. Stop talking. Go out and build a site around some great, marketable content. Publish it. Get people passionate about it. Sell them something cool. […]
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