Being smack dab in the middle of tech-startup world here in San Francisco,  I’ve seen more than my fair share of clever names.

Businesses in the Mission where I’m staying all seem to draw on the appeal of one-word randomness, like Beretta (a restaurant), Ritual (a coffee shop) and Revolution (a clothing boutique). Pithy and tidy, these monikers do a good job evoking the zeitgeist of the city hipster.

Naming an online property is not that much different, with the glaring exception that it must be wholly unique to qualify for its own URL. So my question is: In such a crowded but unlimited space of domain names, how do you come up with something original and catchy? [Read more...]