Publish or Perish, Then Try Marketing

In 2009, did you spend a little too much time on Facebook and Twitter? A little too much time talking about Facebook and Twitter? Did you proclaim yourself a social media expert? It’s okay to admit it, because we’re all guilty. 2010 promises to be a different year—the Year of the Publisher. Now that the novelty of social media as marketing tools is wearing off (heck, even my tiny local supermarket uses Twitter), it’s time to really focus on the content we publish. In other words, you need to put more energy than ever into producing ultra-high value content. [Read more...]

Raisin Hell, Nice People, Free Stuff and More: Wordful Wednesday

Welcome to the real Wordful Wednesday, not the 29,000 other Wordful Wednesdays you’ll find on Google. With that said, let’s start with this:
…given the existence of Twitter, would you start a blog that pointed out interesting things on the internet? The time for a blog pointing out interesting things on the internet has clearly passed.”
A fair observation, but not entirely true. Twitter and other social media platforms may be the modern day nexus for interesting things, but there’s no efficient way to gather and publish this information to a focused audience. Blogs have the advantage here. Hint: harvest good links from Twitter to republish on your blog. Just don’t turn into this. [Read more...]