From now on, before you start a blog post or any bit of content, ask yourself these 3 questions:

What’s the value?

Picture your readers and their attention spans. What are they getting in return for their time and energy? Advice? A good laugh? A secret? Whatever you give must help, inspire, entertain, mesmerize, educate or inform. Or at least make them smile. Mindless chatter and fluff waste everyone’s time, especially yours.

Will it be remembered?

Are you going for popular or powerful? Do you tend to move with the masses or do they move with you? If your content is time-dependent, add something to make it timeless. A story. A question. Your vision. Truth.

Is this me?

Are you fairly represented in your content? Do you feel comfortable and natural when you write it? Don’t just blog to appease others. You’re helping yourself, too. If it feels awkward or forced, ask yourself why you started in the first place. If you’re in it just for the money, you’ll fail. Money is only as remarkable as the person behind it. *** So, can your content pass this simple test every single time? I hope you answered yes.