Update: this post has been updated to better reflect the author’s intent.

It’s no secret that copywriters can be exquisite with words. They’re downright crafty when it comes to selling the sizzle.

But what about social interaction? The thoughtful, unscripted dialog between company and customer that demands our humanity and rejects the skillfully manicured sales pitch?

Our blossoming social space demands true authenticity, and this leaves little room for traditional ‘hard sell’ copywriting. It’s actually more suitable for anti-copywriting: fearlessly engaging with others through natural, transparent conversation. [Read more...]