Picture your blog as a storefront in a crowded section of town. People come in, browse around, read some of your content, hopefully buy something, then leave.

The attention feels good, but how do you know they’ll be back again? Or better yet–back for good?

The answer is more subtle than you think. For starters, go ahead and eliminate the obvious Big Three: content, design and optimization. Every blogger should know these three assets form the basic foundations of any serious blog.

Now go ahead and eliminate some of the finer points of blogging: [Read more...]