I just got slapped awake today by a reading of an excellent article on skelliewag.org, which offers a lethal but necessary dose of truth about blogging: be original and don’t sell out. So simple and pure, I know, but so fundamental anyone who blogs.

Now I confess: I have been operating Wordful as a wanna-be marketer more than the excitable and contextual writer I am. I have been angling my content to fit the mold of what’s popular and what may one day be commodified. Five ways to do this, ten best practices of doing that, the lists go on. With so many people following this “magic” blogging formula these days, it’s no wonder great conversations and content are a rare find.

I will also admit, however, that my content is honest and genuine, taken from first-hand experience. But somewhere along the way I’ve left behind my mojo — the stuff that makes me who I am. I checked my identity at the door because I was too afraid to rise up and defend creativity for creativity’s sake.

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