Looking around the web, I’ve noticed two types of publishers—private and public (these are terms I coined myself).
The Private Side
Private publishing puts marketing first. It treats content as commodity—like an ebook or a free report or even a blog that drives people to opt into a list. The list is where the magic happens: suave but automated relationship building that push sales of affiliate products in a given niche.
When done right, private publishing works. It rakes in huge profits not because the content is good, but rather good enough. By this I mean the content serves as the tool (aka weapons of marketing) for selling other products rather than serving as the product itself. [Read more...]