Looking around the web, I’ve noticed two types of publishers—private and public (these are terms I coined myself).
Why Mainstream Publishers Can’t Make Money
October 6, 2010 By 2 Comments
Looking around the web, I’ve noticed two types of publishers—private and public (these are terms I coined myself).
Why The World Needs Less Copywriting
April 6, 2010 By 10 Comments
Update: this post has been updated to better reflect the author’s intent.
It’s no secret that copywriters can be exquisite with words. They’re downright crafty when it comes to selling the sizzle.
But what about social interaction? The thoughtful, unscripted dialog between company and customer that demands our humanity and rejects the skillfully manicured sales pitch?
Our blossoming social space demands true authenticity, and this leaves little room for traditional ‘hard sell’ copywriting. It’s actually more suitable for anti-copywriting: fearlessly engaging with others through natural, transparent conversation. [Read more...] 5 Gentle SEO Tips for Creative Writers
March 8, 2010 By 3 Comments
For the sake of clarity, the term “creative writer” in this article refers to anyone who considers their writing a gift of art long before it serves a function of marketing.
Not everyone who blogs or writes online is trying to get a sales lead or talk about their business. And not everyone who reads online is looking for a product, service or idea to solve their problems.
Some writers just want to express themselves more creatively, hoping that—somewhere along the way—a community of impassioned readers take notice.
So it’s understandably frustrating when the web feels like one big marketing machine and the only way to get a respectable search engine ranking is to [Read more...]
My First Comment Leads to More Questions