After years of gawking over web design, flash animation, scripting languages and relational databases, I think we can now safely agree the internet is made of and for content (it’s King alright). It’s the impetus for nearly all innovation on the web.
But if you’re a content specialist like me, the career path feels a lot like the Wild West: opportunistic (make thousands a day from home with Google!), risky (do I blow my next paycheck on the latest and greatest blogging course?) and discouraging (out of work writers/journalists/editors).
Thankfully a few qualified content specialist genres exist. Let’s briefly examine them: [Read more...] Where Content Marketing Meets Branding
September 25, 2009 By 4 Comments
After years of gawking over web design, flash animation, scripting languages and relational databases, I think we can now safely agree the internet is made of and for content (it’s King alright). It’s the impetus for nearly all innovation on the web.
But if you’re a content specialist like me, the career path feels a lot like the Wild West: opportunistic (make thousands a day from home with Google!), risky (do I blow my next paycheck on the latest and greatest blogging course?) and discouraging (out of work writers/journalists/editors).
Thankfully a few qualified content specialist genres exist. Let’s briefly examine them: [Read more...]