Twitter and Lance Armstrong: A Winning Strategy

lance5 Leave it to Twitter and Lance Armstrong to create an authentic 21st century, Web 2.0, serendipitous experience for yours truly.

Two weeks ago I heard on Twitter that Lance Armstrong (@lancearmstrong), the legendary cyclist and cancer survivor, was training and tweeting here on the Big Island of Hawaii, where I live. Within minutes, I pulled up this Tweet in which he mentions passing through my home town on his bike. Several days and a few dozen tweets later, my family and I pass by him on the road on our way to the beach, and I snap the photo you see here (and whip out this tweet). Fast forward a few more days and he’s biking right past my driveway on a morning ride. My wife catches him that same day ending that same (100 mile!) training run with a spirited sprint on the highway. Pretty exciting, I know, but what does it all mean? [Read more...]