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	<title>Wordful &#187; Blogging</title>
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	<link>http://wordful.com</link>
	<description>Writing, editing and blogging tips for creative content marketers</description>
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		<title>Is Facebook Trying to Become a Content Network?</title>
		<link>http://wordful.com/is-facebook-trying-to-become-a-content-network/</link>
		<comments>http://wordful.com/is-facebook-trying-to-become-a-content-network/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 08:57:33 +0000</pubDate>
		<dc:creator>Charles</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Facebook beta tester]]></category>
		<category><![CDATA[longboard]]></category>
		<category><![CDATA[shortboard]]></category>
		<category><![CDATA[surfing]]></category>

		<guid isPermaLink="false">http://wordful.com/?p=3011</guid>
		<description><![CDATA[Are you also seeing this message on your Facebook account?: Apply to be a beta tester and get the first look at upcoming Facebook products. After clicking through, you&#8217;re presented with a page titled &#8220;Help us build the future of Facebook.&#8221; There&#8217;s some description about the &#8220;launch of a brand new product to the world&#8221; [...]<p><a href="http://wordful.com/is-facebook-trying-to-become-a-content-network/">Is Facebook Trying to Become a Content Network?</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>



Related posts:<ol><li><a href='http://wordful.com/where-content-marketing-meets-branding/' rel='bookmark' title='Permanent Link: Where Content Marketing Meets Branding'>Where Content Marketing Meets Branding</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="size-full wp-image-3016 alignright" title="facebook icon" src="http://wordful.com/wp-content/uploads/2010/06/facebook.gif" alt="" width="280" height="280" />Are you also seeing this message on your Facebook account?:</p>
<blockquote><p><a href="http://www.facebook.com/product_application/">Apply to be a beta tester</a> and get the first look at upcoming Facebook products.</p></blockquote>
<p>After clicking through, you&#8217;re presented with a page titled &#8220;Help us build the future of Facebook.&#8221; There&#8217;s some description about the &#8220;launch of a brand new product to the world&#8221; and how you can apply to be a beta tester.</p>
<p>Normally I&#8217;d ignore something like this, but what Facebook is proposing is too fascinating to pass up: a chance for my writing to be seen by &#8220;tens of millions of people — including job recruiters&#8221; as well as a visit to the Facebook headquarters in Palo Alto (where my awesome sister Blair lives).</p>
<p>Too good to be true? How about an attempt to exploit masses of struggling, web-savvy writers? Hmmm&#8230;<span id="more-3011"></span></p>
<p>To be considered for &#8220;exclusive beta access&#8221; you have to submit on the page a question and its answer about something interesting that you&#8217;re familiar with. They provide a sample question you can reference for editorial guidance.</p>
<p>I scrapped my first question/answer—<em>How close can you get to molten lava?</em>—in favor of this one:</p>
<blockquote><p><em>In surfing, what&#8217;s the difference between a longboard and a shortboard?</em></p>
<p>With respect to length, longboards are generally nine feet or more and shortboards range between five and seven feet.</p>
<p>Longboards are also wider in the nose and tail, which gives them more stability and flotation for quicker paddling and easier wave catching. These factors make them for ideal for learning how to surf.</p>
<p>Shortboards are designed for maximum speed and maneuverability through turns. They require more responsiveness from the rider and therefore deliver more performance than longboards.</p>
<p>Variations in wave size and shape as well as surf conditions often dictate which boards are being used at a particular break. It&#8217;s easier to catch a wave that&#8217;s small, slow and mildly-sloped on a longboard than it is on its compact counterpart. On the flip side, you&#8217;d fare much better on a shortboard if the wave you&#8217;re riding has a steep take-off with quick and hollow sections.</p>
<p>There&#8217;s an entire culture and science built around surfing and surfboard design. You can learn much more by checking out Surfline&#8217;s surfology at <a href="http://www.surfline.com/surfology/surfology_a2z_index.cfm">http://www.surfline.com/surfology/surfology_a2z_index.cfm</a></p>
<p>Aloha!</p></blockquote>
<p>It&#8217;s been submitted and I&#8217;ll basically forget about it, unless I get magically chosen for &#8220;exclusive access.&#8221; Then things might get interesting.</p>
<p>That &#8220;including job recruiters&#8221; phrase concerns me. It&#8217;s feels like Facebook is dangling a carrot in front of enterprising writers while indicating they won&#8217;t be directly compensated in any way (like a job) for their efforts.</p>
<p>Fair enough, but this &#8220;opportunity&#8221; could mean Facebook is attempting to leverage an army of volunteer writers who can quickly produce a massive cache of quality content. They can then contextually match that content with any of their tens of millions of users.</p>
<p>See where this is leading?</p>
<p>For example, anyone talking about surfboards on Facebook might see a link to my little write up. Or maybe they find the page (ranked high) in Google. Either way, they&#8217;ll get to the page which will inevitably be monetized with Facebook ads.</p>
<p>Owning socially-endorsed content on one of the world&#8217;s largest websites/ad networks sounds like a goldmine to me. Not just for Facebook but their <a href="http://www.fbadsguide.com/facebook-ads-guide/">opportunistic advertisers</a> as well.</p>
<p>But there are issues: they absolutely must establish strict editorial control from the start or they&#8217;ll end up like <a href="http://www.sodahead.com/united-states/the-best-of-yahoo-answers/blog-30817/">Yahoo! Answers</a> or worse yet, <a href="http://www.seobook.com/matt-cutts-eats-mahalo-spam">Mahalo</a>.</p>
<p>The other and perhaps bigger issue is where does this leave the hard working niche bloggers? Wouldn&#8217;t it be easier to find what you need in your favorite, trusty all-consuming Facebook account than to go out and seek multiple bloggers with varying degrees of answers?</p>
<p>If there&#8217;s any truth to this, then bloggers are in for a Mega-Challenge. They need to be well-poised not just creatively or editorially but as powerful publisher brands with <a href="http://nimble.razorfish.com/publication/?m=11968&amp;l=1">nimble content</a>. And that&#8217;s not such a bad thing.</p>
<p><em>Image from </em><a href="http://www.flickr.com/photos/88526923@N00/2114874155/"><em>benstein</em></a><em>.</em></p>
<p><a href="http://wordful.com/is-facebook-trying-to-become-a-content-network/">Is Facebook Trying to Become a Content Network?</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>


<p>Related posts:<ol><li><a href='http://wordful.com/where-content-marketing-meets-branding/' rel='bookmark' title='Permanent Link: Where Content Marketing Meets Branding'>Where Content Marketing Meets Branding</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Why We Should Blog Often</title>
		<link>http://wordful.com/why-we-should-blog-often/</link>
		<comments>http://wordful.com/why-we-should-blog-often/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 03:21:06 +0000</pubDate>
		<dc:creator>Charles</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[blogging exercise]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[frequency]]></category>
		<category><![CDATA[how often should I blog?]]></category>
		<category><![CDATA[how to blog]]></category>

		<guid isPermaLink="false">http://wordful.com/?p=3001</guid>
		<description><![CDATA[It doesn&#8217;t take much to see how shamefully little I&#8217;ve been posting here, and I want to address this because I feel many of us suffer from the same blog starvation-atrophy affliction. Here&#8217;s the problem: we still think we&#8217;re in college English class. Yes, that one: dialectic thesis statements, multiple drafts, red ink editing, rewriting and other rigors of [...]<p><a href="http://wordful.com/why-we-should-blog-often/">Why We Should Blog Often</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>



Related posts:<ol><li><a href='http://wordful.com/how-to-assume-the-mood-of-a-blogger/' rel='bookmark' title='Permanent Link: How to Assume the Mood of a Blogger'>How to Assume the Mood of a Blogger</a></li>
<li><a href='http://wordful.com/7-steps-to-blog-post-perfection/' rel='bookmark' title='Permanent Link: 7 Steps to Blog Post Perfection'>7 Steps to Blog Post Perfection</a></li>
<li><a href='http://wordful.com/how-to-name-your-blog-5-tips-to-make-it-easy/' rel='bookmark' title='Permanent Link: How to Name Your Blog: 5 Tips to Make it Easy'>How to Name Your Blog: 5 Tips to Make it Easy</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="aligncenter size-full wp-image-3006" title="school of fish" src="http://wordful.com/wp-content/uploads/2010/06/fish.jpg" alt="school of fish" width="480" height="320" />It doesn&#8217;t take much to see how shamefully little I&#8217;ve been posting here, and I want to address this because I feel many of us suffer from the same blog starvation-atrophy affliction.</p>
<p>Here&#8217;s the problem: we still think we&#8217;re in college English class. Yes, <a href="http://andromeda.rutgers.edu/~jlynch/EngPaper/thesis.html" target="_blank">that one</a>: dialectic thesis statements, multiple drafts, red ink editing, rewriting and other rigors of academic perfection.</p>
<p>I&#8217;m now convinced there&#8217;s no such thing as a perfect blog post. We are not scholars pursuing an &#8216;A,&#8217; but rather friends sharing interesting and relevant ideas.</p>
<p>Blogging is simply written conversation with value&#8212;stuff people enjoy reading by choice.<span id="more-3001"></span></p>
<h3>Try a Secret Blogging Exercise</h3>
<p>On January 1, I started tiny personal blog project on the side where I try to write at least 100 words per day. So far it&#8217;s been a very helpful exercise in breaking through my stiff scholastic style (except I have yet to apply it here at Wordful).</p>
<p>One hundred words is just enough to share an idea without ever having to overthink or overwrite. You sit down, compose and <a href="http://bit.ly/bHbiF6">publish</a>, and you do it quickly. Words add up.</p>
<p>Granted, blogging to yourself is pretty easy because you&#8217;re not concerned about who&#8217;s listening, but consider my results: 30 posts average per month on my private blog versus 2.3 average monthly posts on this blog.</p>
<p>Give it a try. Quantity does count for something.</p>
<h3>Take it From Chris Brogan</h3>
<p>Chris Brogan is a <a href="http://bit.ly/9dc8XS">prolific writer</a> with a relaxed, conversational style. I get his RSS feed in my inbox every day and on many days, he&#8217;s crafted more than one post for me to read.</p>
<p>Granted, they&#8217;re not always the most hard-hitting, loaded-with-benefits posts like the ones Copyblogger strives for, but I find myself very a comfortable reader in his presence.</p>
<p>I can tell Chris loves to write. In fact, he told me so in a great little audio seminar on the <a href="http://thirdtribemarketing.com/">Third Tribe site</a>.  Chris&#8217;s premise is this: to succeed in blogging you need to remove all the tradition and formality from your practice and just start writing&#8212; whenever and wherever you can.</p>
<p>**</p>
<p>If the truth sets us free, and writing is our truth, then we should be constantly writing in pursuit of freedom.</p>
<p><em><a href="http://www.flickr.com/photos/suneko/208997985/">Photo by suneko</a></em>.</p>
<p><a href="http://wordful.com/why-we-should-blog-often/">Why We Should Blog Often</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>


<p>Related posts:<ol><li><a href='http://wordful.com/how-to-assume-the-mood-of-a-blogger/' rel='bookmark' title='Permanent Link: How to Assume the Mood of a Blogger'>How to Assume the Mood of a Blogger</a></li>
<li><a href='http://wordful.com/7-steps-to-blog-post-perfection/' rel='bookmark' title='Permanent Link: 7 Steps to Blog Post Perfection'>7 Steps to Blog Post Perfection</a></li>
<li><a href='http://wordful.com/how-to-name-your-blog-5-tips-to-make-it-easy/' rel='bookmark' title='Permanent Link: How to Name Your Blog: 5 Tips to Make it Easy'>How to Name Your Blog: 5 Tips to Make it Easy</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Make Money Online by John Chow Book Review</title>
		<link>http://wordful.com/make-money-online-by-john-chow-book-review/</link>
		<comments>http://wordful.com/make-money-online-by-john-chow-book-review/#comments</comments>
		<pubDate>Mon, 31 May 2010 23:44:34 +0000</pubDate>
		<dc:creator>Charles</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[dotcom mogul]]></category>
		<category><![CDATA[John Chow]]></category>
		<category><![CDATA[johnchow dot com]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[Michael Kwan]]></category>

		<guid isPermaLink="false">http://wordful.com/?p=2990</guid>
		<description><![CDATA[John Chow is one of the very few people I have high respect for in the make money online niche. So it should come as no surprise that I&#8217;m here to offer you Wordful&#8217;s official review of his new book Make Money Online: Roadmap of a dot com mogul (affiliate link). Quite fittingly, I read [...]<p><a href="http://wordful.com/make-money-online-by-john-chow-book-review/">Make Money Online by John Chow Book Review</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>



Related posts:<ol><li><a href='http://wordful.com/linchpin-book-review/' rel='bookmark' title='Permanent Link: Linchpin Book Review: The Pursuit of Indispensable'>Linchpin Book Review: The Pursuit of Indispensable</a></li>
<li><a href='http://wordful.com/book-review-killer-web-content/' rel='bookmark' title='Permanent Link: Book Review: Killer Web Content'>Book Review: Killer Web Content</a></li>
<li><a href='http://wordful.com/10-brilliant-uses-for-your-blog-other-than-making-money/' rel='bookmark' title='Permanent Link: 10 Brilliant Uses for Your Blog Other Than Making Money'>10 Brilliant Uses for Your Blog Other Than Making Money</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="alignright size-medium wp-image-2975" title="Make_Money_Online_book" src="http://wordful.com/wp-content/uploads/2010/05/Make_Money_Online_book-300x300.jpg" alt="photo and review of Make Money Online: Roadmap of a dotcom mogul by John Chow and Michale Kwan" width="300" height="300" /><a href="http://johnchow.com">John Chow</a> is one of the very few people I have high respect for in the make money online niche. So it should come as no surprise that I&#8217;m here to offer you Wordful&#8217;s official review of his new book <a href="http://wordful.com/recommends/makemoneyonline">Make Money Online: Roadmap of a dot com mogul</a> (affiliate link).</p>
<p>Quite fittingly, I read the book while on a long plane trip from Hawaii to China (where John Chow is from) seated next to The Man&#8212;my boss. Little did he know that while he was snoring next to me, I was plotting my escape from my job by reading John&#8217;s book!</p>
<h3>What I like about Make Money Online</h3>
<p>So far, it&#8217;s the best guide on blogging I&#8217;ve read. More so than the other books on blogging by <a href="http://www.amazon.com/ProBlogger-Secrets-Blogging-Six-Figure-Income/dp/0470616342/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1275315824&amp;sr=1-1">Problogger</a> and <a href="http://www.amazon.com/Huffington-Post-Complete-Guide-Blogging/dp/1439105006/ref=sr_1_fkmr0_1?ie=UTF8&amp;qid=1275315851&amp;sr=1-1-fkmr0">Huffington Pos</a>t, John&#8217;s book is lively, personable and full of practical, easy to understand information.</p>
<p>Also, <em>Make Money Online</em> is only 144 pages&#8212;definitely short enough to read in one or two sittings.</p>
<p>I applaud John decision to partner up with writer Michael Kwan. Michael gave the book a well-edited, professional polish that luckily didn&#8217;t erase too much of the snarkiness and shameless self-promotion<span id="more-2990"></span> that JohnChow.com readers like me have enjoyed over the years. (<em>note to Michael &#8212; Wordful found a small typo on page 49: &#8220;<span style="font-style: normal;">This is the maximum number of ads allow</span></em><span style="text-decoration: underline;">s</span> on a page.&#8221;)</p>
<p>John&#8217;s &#8220;roadmap&#8221; is very clearly laid out: He gives you just enough inspiration, motivation and pragmatic advice to get you on your way to blogging, but not so much that you&#8217;re too overwhelmed to do anything about it.</p>
<p>Some of my favorite parts include:</p>
<ul>
<li>John Chow&#8217;s story. Every success has a story, and John&#8217;s is definitely worth paying attention to.</li>
<li>John telling you upfront that he&#8217;s not writing this book to give you some magic overnight success formula. He&#8217;s merely showing you what works for him and how to start thinking for yourself.</li>
<li>the section on finding blog post ideas. He reminds me there&#8217;s way more ideas than just what&#8217;s floating around in my head.</li>
</ul>
<p>&#8230;and I thought I had a good handle on blogging, but I also learned a few new things like:</p>
<ul>
<li>the importance of internal deeplinking to SEO. External links provide the most value, but internal links describe your content in better detail.</li>
<li>setting your <a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=44231">preferred domain</a> to prevent Google duplicate content penalty.</li>
<li>how to hold a blogging contest.</li>
</ul>
<p><img class="alignright size-full wp-image-2976" title="Make Money Online book in China" src="http://wordful.com/wp-content/uploads/2010/05/china.jpg" alt="photo of Charles Bohannan in China with Make Money Online book by John Chow" width="180" height="194" />While I&#8217;m at it, here are some of the book&#8217;s best quotes:</p>
<ul>
<li>&#8220;You have to make your own opportunities.&#8221;</li>
<li>&#8220;Don&#8217;t be afraid to state your views or piss people off.&#8221;</li>
<li>&#8220;Your content has to be good, and it needs to be unique.&#8221; (This is the Wordful philosophy!)</li>
</ul>
<h3>What this book is missing</h3>
<p>Of course, <em>Make Money Online</em> isn&#8217;t perfect.</p>
<p>I wish John would have touched more on what exactly defines &#8220;good content&#8221; and how he measures it. I feel like many of my <a href="http://wordful.com/focus-on-being-you/">posts</a> <a href="http://wordful.com/10-quick-ways-to-sparkle-on-twitter/">are</a> <a href="http://wordful.com/how-will-publishers-humanize-the-ebook/">insightful</a>, but I often don&#8217;t get any feedback (comments). How do you know when people appreciate your stuff?</p>
<p>I&#8217;m also puzzled as to why John didn&#8217;t explicitly discuss his real moneymaker&#8212;the email list. Some time ago he posted a video he gave to a class in Vancouver which was by far the single most powerful and useful piece of content John has ever published. He does give a link to that video at the back of the book, but it&#8217;s never really mentioned anywhere else.</p>
<p>Beyond that, I really wish John would have shared more of his deeper wisdom on work-life balance. If you really want to get to know John Chow, you need to go through his blog and find the nuggets like <a href="http://www.johnchow.com/you-are-already-rich/">this one</a> or <a href="http://www.johnchow.com/the-dot-com-lifestyle/">this one</a>.</p>
<p>And since I happen to be in China as I write this, I can&#8217;t help but insist you read John Chow&#8217;s post about his <a href="http://www.johnchow.com/visiting-the-house-i-grew-up-in/">very humble beginnings</a>.</p>
<p>John&#8217;s so-called hustler attitude is really just an effective front for a person who is really an awesome, genuine person &#8212; and this to me makes <em>all</em> the difference.</p>
<h3>My Final Thoughts</h3>
<p>I think anyone who&#8217;s into making money online through blogging should read this book to get an idea of what&#8217;s possible and how it can be done.</p>
<p>But I imagine John would also tell any reader that he&#8217;s only giving us the roadmap &#8212; it&#8217;s up to us to put in the passion, relationship-building and hard work.</p>
<p>And don&#8217;t ever forget this: John Chow is the only person on Earth who could ever get away with saying: &#8220;I make money online by telling people how much money I make online.&#8221;</p>
<p>Brilliant!</p>
<p><a href="http://wordful.com/recommends/makemoneyonline">Click here to buy &#8220;Make Money Online&#8221; at Amazon</a>.</p>
<p><a href="http://wordful.com/make-money-online-by-john-chow-book-review/">Make Money Online by John Chow Book Review</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>


<p>Related posts:<ol><li><a href='http://wordful.com/linchpin-book-review/' rel='bookmark' title='Permanent Link: Linchpin Book Review: The Pursuit of Indispensable'>Linchpin Book Review: The Pursuit of Indispensable</a></li>
<li><a href='http://wordful.com/book-review-killer-web-content/' rel='bookmark' title='Permanent Link: Book Review: Killer Web Content'>Book Review: Killer Web Content</a></li>
<li><a href='http://wordful.com/10-brilliant-uses-for-your-blog-other-than-making-money/' rel='bookmark' title='Permanent Link: 10 Brilliant Uses for Your Blog Other Than Making Money'>10 Brilliant Uses for Your Blog Other Than Making Money</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>7 Steps to Blog Post Perfection</title>
		<link>http://wordful.com/7-steps-to-blog-post-perfection/</link>
		<comments>http://wordful.com/7-steps-to-blog-post-perfection/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 01:07:08 +0000</pubDate>
		<dc:creator>Charles</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Blogging Advice]]></category>
		<category><![CDATA[blogging and writing help]]></category>

		<guid isPermaLink="false">http://wordful.com/?p=2102</guid>
		<description><![CDATA[I want you all to know I suffered at the ruthless hands of time and atrophy to bring you this. We&#8217;re talking countless hours spent thinking, writing, scribbling, procrastinating, rewriting, deleting, groaning and starting over&#8212;all for a blog post. Nowadays it&#8217;s better. I developed an easy 7-step system that helps me power through my blog [...]<p><a href="http://wordful.com/7-steps-to-blog-post-perfection/">7 Steps to Blog Post Perfection</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>



Related posts:<ol><li><a href='http://wordful.com/how-to-write-a-good-blog-post-in-15-minutes/' rel='bookmark' title='Permanent Link: How to Write a Good Blog Post in 15 Minutes'>How to Write a Good Blog Post in 15 Minutes</a></li>
<li><a href='http://wordful.com/why-we-should-blog-often/' rel='bookmark' title='Permanent Link: Why We Should Blog Often'>Why We Should Blog Often</a></li>
<li><a href='http://wordful.com/how-to-improve-your-blog-when-youre-on-vacation/' rel='bookmark' title='Permanent Link: How to Improve Your Blog When You&#8217;re on Vacation'>How to Improve Your Blog When You&#8217;re on Vacation</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="aligncenter size-full wp-image-2117" title="taj_mahal" src="http://wordful.com/wp-content/uploads/2009/10/taj_mahal.jpg" alt="taj_mahal" width="480" height="305" /></p>
<p>I want you all to know I suffered at the ruthless hands of time and atrophy to bring you this.</p>
<p>We&#8217;re talking countless hours spent thinking, writing, scribbling, procrastinating, rewriting, deleting, groaning and starting over&#8212;all for a blog post.</p>
<p>Nowadays it&#8217;s better. I developed an easy 7-step system that helps me power through my blog writing. I now get it done not just in record time, but with much better efficiency and competence.</p>
<p>So here you go:<br />
<span id="more-2102"></span></p>
<ol>
<li><strong>Get an idea. </strong>Ideas are plentiful, and the best way to capture them is to <strong>write them down</strong>. Fill your notebook with all the ideas that flutter into your consciousness throughout the day.  [<em>You do have a notebook or <a href="http://evernote.com">Evernote</a>, right?]</em> Tip: write one-line summaries for your best ideas, then circle them for easy finding when you&#8217;re ready to write your post. Then&#8230;</li>
<p></p>
<li><strong>Write the headline. </strong>I lifted this tip <a href="http://www.copyblogger.com/why-you-should-always-write-your-headline-first/">straight from Copyblogger</a>, which recommends you <strong>write your headline before your content</strong>, because &#8220;you have the benefit of expressly fulfilling the compelling promise you made with the headline, which ultimately helps to keep your content crisp and well-structured.&#8221; Very well stated. Now prepare to&#8230;</li>
<p></p>
<li><strong>Spill your guts.</strong> Otherwise known as writing the first draft, where <strong>you need to sell yourself on your own ideas</strong>. Isolate yourself from all distractions and write from the heart. Don&#8217;t worry about clarity or persuasion or spelling, and don&#8217;t get self-conscious &#8212; just make sure you write down the essence of your message. Once you&#8217;re done spilling&#8230;</li>
<p></p>
<li><strong>Walk away. </strong>Take a necessary break and leave your first draft alone for <em>at least</em> an hour. A day is even better. The time away allows your writing to take root and your mind to refresh. The result: <strong>refined perspective</strong>. Now you&#8217;re ready to&#8230;</li>
<p></p>
<li><strong>Come back and edit</strong>. Editing is tough but powerful. It&#8217;s where you make sure your writing is totally <strong>clear, accurate and relevant</strong> to your audience. It&#8217;s also where you strengthen your voice and style and personality. Take the time to edit your post until it&#8217;s as perfect as you can get it, then&#8230;</li>
<p></p>
<li><strong>Add the xFactor</strong>. Nobody really talks about this, but I do. It&#8217;s something you should do with every post you write. Adding the xFactor is the art of making a good post great, and the difference between presenting yourself as a professional and <strong>presenting yourself as an expert</strong>. What could you add (or subtract) from your post to make it better than anything anyone has ever read on the subject? Is your post in context with what other people are saying? Does it evolve an idea people believe in? Will it challenge people to take action? Ask yourself these tough questions, then answer them in your post. Now it&#8217;s time to&#8230;</li>
<p></p>
<li><strong>Publish</strong>. Don&#8217;t underestimate this final step. It calls on your courage to broadcast your ideas to the world. It calls on your responsibility to be accountable for what you say and don&#8217;t say. It calls on your conviction to <strong>influence, educate and entertain your readers</strong>. Like they say &#8212; <a href="http://wordful.com/the-power-of-publish/">publish or perish</a>.</li>
</ol>
<p>What do you think? Anything missing or something you&#8217;d like to add? Please share in the comments.</p>
<address>Photo by <strong><a style="color: #0063dc; text-decoration: underline;" title="Link to antkriz's photostream" rel="dc:creator cc:attributionURL" href="http://www.flickr.com/photos/ananth/">antkriz</a>.</strong></address>
<p></p>
<p><a href="http://wordful.com/7-steps-to-blog-post-perfection/">7 Steps to Blog Post Perfection</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>


<p>Related posts:<ol><li><a href='http://wordful.com/how-to-write-a-good-blog-post-in-15-minutes/' rel='bookmark' title='Permanent Link: How to Write a Good Blog Post in 15 Minutes'>How to Write a Good Blog Post in 15 Minutes</a></li>
<li><a href='http://wordful.com/why-we-should-blog-often/' rel='bookmark' title='Permanent Link: Why We Should Blog Often'>Why We Should Blog Often</a></li>
<li><a href='http://wordful.com/how-to-improve-your-blog-when-youre-on-vacation/' rel='bookmark' title='Permanent Link: How to Improve Your Blog When You&#8217;re on Vacation'>How to Improve Your Blog When You&#8217;re on Vacation</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Coming Soon: Blogging 3.0</title>
		<link>http://wordful.com/coming-soon-blogging-3-0/</link>
		<comments>http://wordful.com/coming-soon-blogging-3-0/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 00:03:31 +0000</pubDate>
		<dc:creator>Charles</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[death of blogging]]></category>
		<category><![CDATA[future of blogging]]></category>
		<category><![CDATA[future of problogging]]></category>
		<category><![CDATA[old vs. new media]]></category>

		<guid isPermaLink="false">http://wordful.com/?p=1717</guid>
		<description><![CDATA[It&#8217;s time for Wordful to move up the ranks of blogging. Instead of solely focusing on ways to be more expressive, free-thinking and creative with your blog, I&#8217;d like to put more energy into how you can build your blog into a viable media publication. This implications of this shift have huge upside potential, as it follows [...]<p><a href="http://wordful.com/coming-soon-blogging-3-0/">Coming Soon: Blogging 3.0</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>



Related posts:<ol><li><a href='http://wordful.com/blogging-needs-a-sharper-image/' rel='bookmark' title='Permanent Link: Blogging Needs a Sharper Image'>Blogging Needs a Sharper Image</a></li>
<li><a href='http://wordful.com/is-there-really-a-future-in-blogging/' rel='bookmark' title='Permanent Link: Is There Really a Future in Blogging?'>Is There Really a Future in Blogging?</a></li>
<li><a href='http://wordful.com/why-youll-never-ever-get-rich-blogging/' rel='bookmark' title='Permanent Link: Why You&#8217;ll Never Get Rich Blogging'>Why You&#8217;ll Never Get Rich Blogging</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: left;"><img class="aligncenter size-full wp-image-1743" title="stairs" src="http://wordful.com/wp-content/uploads/2009/06/stairs1.jpg" alt="stairs" width="384" height="258" />It&#8217;s time for Wordful to move up the ranks of blogging.</p>
<p>Instead of solely focusing on ways to be more expressive, free-thinking and creative with your blog, I&#8217;d like to put more energy into how you can <strong>build your blog into a viable media publication</strong>. This implications of <a href="http://wordful.com/is-there-really-a-future-in-blogging/">this shift</a> have huge upside potential, as it follows blogging&#8217;s natural evolution towards<strong> mainstream publishing</strong>.</p>
<h3>A Brief History of Blogging</h3>
<p>In the beginning, blogs provided soapbox-like platforms for personal expression (<strong>Blogging 1.0</strong>). Then, a few smart bloggers started posting useful content and hustling for readers. From this they built traffic and loyal audiences and began making money. Enter the blogging goldrush.<span id="more-1717"></span></p>
<p>With potential to profit from such a low-barrier medium, the blogosphere was soon crowded with millions of eager problogger wannabes. Everyone started blogging with the hopes of becoming the next John Chow, Yaro Starak or Darren Rowse&#8211;money-making thought leaders deservingly elevated to guru status (<strong>Blogging 2.0</strong>).</p>
<h3>Now, the Future</h3>
<p>Let&#8217;s be honest&#8211;<a href="http://www.readwriteweb.com/archives/how_much_do_top_tier_bloggers_make.php" target="_blank">few have actually made it</a> (you didn&#8217;t think it was going to be that easy, did you?). However, John, Yaro, Darren and a few others like the brilliant and respectable Brian Clark did help to establish the <strong>core fundamentals of blogging</strong>, such as picking a niche, being useful, copywriting, commenting, traffic building, RSS and more.</p>
<p>These fundamentals now make up the <strong>foundations of modern blogging</strong>, which&#8211;beyond the surface appeal of fame and fortune&#8211;are now helping to catalyze and revolutionize the publishing and media industry at large.</p>
<p>So while the problogger goldrush as we know it starts to fade,  blogging as we know it is evolving into something much <a href="http://www.copyblogger.com/blogging-is-dead-again/" target="_blank">bigger and better</a> (<strong>Blogging 3.0</strong>, or &#8220;Content Marketing&#8221;).</p>
<p>Right now, many of the old giant media companies (which include newspapers and magazines) are failing&#8211;they can&#8217;t figure out how to turn a profit with their content. Meanwhile, the blogging business model has just been proved to be viable.</p>
<p>The two haven&#8217;t collided quite yet, and it&#8217;s only a matter of time before they do.</p>
<p>When this happens, you&#8217;ll either see large media companies buyout successful independent bloggers (which is already happening) OR independent bloggers will start building their own media companies based on new rules, new markets and a much more level playing field. [<strong>I side with the latter</strong>.]</p>
<h3>Stick Around, Please</h3>
<p>I want us to be right in the middle of this collision as it happens.</p>
<p>I&#8217;ve got a massive boatload of <strong>ideas, insights, advice and good old fashion pioneering spirit</strong> to help guide you get to the promised land. Top that off with my dozen or so years as editor, marketer and recently&#8211;blogger&#8211;and you&#8217;ve got yourself a trusted <a href="http://sethgodin.typepad.com/seths_blog/2009/06/the-difference-between-strangers-and-friends.html" target="_blank">friend</a>.</p>
<p>This isn&#8217;t to say I&#8217;ve abandoned the original intent of this blog, which is to make you a <strong>top-notch writer, editor and publisher</strong>. I&#8217;m merely deepening the focus to adapt to an inevitable shift which many of us see as very large and very, very profitable.</p>
<address>Image by <a href="http://www.flickr.com/photos/untitlism/2547423465/">Untitled blue</a>.</address>
<p><a href="http://wordful.com/coming-soon-blogging-3-0/">Coming Soon: Blogging 3.0</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>


<p>Related posts:<ol><li><a href='http://wordful.com/blogging-needs-a-sharper-image/' rel='bookmark' title='Permanent Link: Blogging Needs a Sharper Image'>Blogging Needs a Sharper Image</a></li>
<li><a href='http://wordful.com/is-there-really-a-future-in-blogging/' rel='bookmark' title='Permanent Link: Is There Really a Future in Blogging?'>Is There Really a Future in Blogging?</a></li>
<li><a href='http://wordful.com/why-youll-never-ever-get-rich-blogging/' rel='bookmark' title='Permanent Link: Why You&#8217;ll Never Get Rich Blogging'>Why You&#8217;ll Never Get Rich Blogging</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Focus on Being You</title>
		<link>http://wordful.com/focus-on-being-you/</link>
		<comments>http://wordful.com/focus-on-being-you/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 00:56:04 +0000</pubDate>
		<dc:creator>Charles</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[authority blogging]]></category>
		<category><![CDATA[being authentic]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blogging confidence]]></category>
		<category><![CDATA[building confidence]]></category>
		<category><![CDATA[Editorial Strategy]]></category>
		<category><![CDATA[make money online]]></category>

		<guid isPermaLink="false">http://wordful.com/?p=706</guid>
		<description><![CDATA[I was recently perusing one of those free downloadable viral reports and discovered a very interesting line of copy. It was a simple yet profound statement that summed up everything about the web content niche I don&#8217;t believe in: Today we are going to show you how to appear like an inspirational, creative, buzz generating genius, with [...]<p><a href="http://wordful.com/focus-on-being-you/">Focus on Being You</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>



No related posts.]]></description>
			<content:encoded><![CDATA[<p></p><p style="text-align: left;"><a href="http://www.flickr.com/photos/fontplaydotcom/865892254/"><img class="aligncenter size-full wp-image-719" src="http://wordful.com/wp-content/uploads/2009/03/mermaid1.jpg" alt="mermaid1" width="440" height="298" /></a>I was recently perusing one of those free downloadable viral reports and discovered a very interesting line of copy. It was a simple yet profound statement that summed up everything about the web content niche I <strong><em>don&#8217;t</em></strong> believe in:</p>
<blockquote><p>Today we are going to show you how to appear like an inspirational, creative, buzz generating genius, with almost zero effort.</p></blockquote>
<p>Hmmm&#8230;why would anyone want to merely<em> appear</em> genuinely inspirational and creative? Why not just <em>be </em>genuinely <strong>inspirational and creative</strong>? Well, to answer that question look at the end of the sentence: <em>with </em><em>almost zero effort</em>.</p>
<p><strong>Standing out from a crowd takes effort</strong>, no matter who or where you are. Bloggers need to be brilliant, innovative and patient to realize a payoff. However, it&#8217;s very common to see the most eager and ambitious bloggers quickly get derailed by the artificial promise of the <strong>quick and easy payoff</strong>.<span id="more-706"></span></p>
<p>This easy money mentality is based on the now-saturated &#8220;make money online&#8221; (MMO) niche, which basically goes like this: get attention, monetize your content and repeat.</p>
<p>The MMO model really can pay off if you&#8217;re the <a href="http://www.shoemoney.com/">right type of person</a> &#8211; the one with a <strong>killer salesman instinct</strong>. But if you decide to go down this path you better make sure you have the best weapons and armor. You need to know that MMOers live within a food chain where the <strong>big guy gets bigger and the small guy has a low chance of survival</strong>.</p>
<p>So ask yourself right now: are you the aggressive marketing type? If you&#8217;re not, then why even bother?</p>
<p>If you&#8217;re still reading this, then maybe you are serious about dominating your niche and assuming top command in your field. To that I say don&#8217;t hesitate: embrace and follow that path starting right now.</p>
<p>For starters you must learn how to<strong> ignore and transcend the seductive trappings </strong>of so-called internet riches and simply <em><strong>focus on being you</strong></em>. From an editorial standpoint, it&#8217;s necessary that you occasionally <strong>turn your back on the buzz and hype of the crowds</strong> in order to develop trust in your own ideas.</p>
<p>Doing this will help you become a <strong>more powerful and effective thinker, writer and editor</strong>. Only then will you be able to produce content that doesn&#8217;t just <em>appear </em>excellent, but really <em>is</em> excellent &#8212; in spite of all the <a href="http://en.wikipedia.org/wiki/Entropy_(Information_theory)">entropy</a>.</p>
<h3>Yeah, But Show Me the Money</h3>
<p>They say <a href="http://www.johnchow.com/most-bloggers-suck-at-marketing/">most bloggers suck at marketing</a>, and it&#8217;s true. Admittedly we need to be mindful of marketing if we want to succeed. But ask yourself, who would you rather be: <strong>rock star</strong> or concert promoter? <strong>The source</strong> or the middle man? <strong>Picasso </strong>or art dealer?</p>
<p>The web <a href="http://www.seobook.com/introducing-icons-internet-marketing">ultimately rewards</a> the ones who are true innovators. If you can achieve this level of authority, you will never have to worry about marketing the next big thing, or compromising your identity to make a sale.</p>
<p>In fact, you will have the freedom, comfort and confidence to <strong>express yourself as you are</strong>, <strong>connect with others</strong> like you and <strong>create a lasting impression</strong> on the people you influence. </p>
<p><a href="http://en.wikipedia.org/wiki/Entropy_(Information_theory)"></a></p>
<p>Blogger Steve Pavlina is a great example of someone who makes it all work. He <a href="http://www.stevepavlina.com/blog/2006/05/how-to-make-money-from-your-blog/">says this</a>:</p>
<blockquote><p>With this blog I currently have no sales, no employees, no products, no inventory, no credit card processing, no fraud, and no customers&#8230;Now it brings in over <strong><span style="text-decoration: line-through;">$200/day</span></strong> <strong>$1000/day </strong>(updated as of 10/29/06).  I didn’t spend a dime on marketing or promotion.  </p></blockquote>
<p>What Pavlina&#8217;s example shows us is that <strong>it pays to be yourself</strong>. What not a better way to live?</p>
<p><a href="http://wordful.com/focus-on-being-you/">Focus on Being You</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>


<p>No related posts.</p>]]></content:encoded>
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		<slash:comments>18</slash:comments>
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		<item>
		<title>Shorter is Better, But Hey &#8211; Style Matters!</title>
		<link>http://wordful.com/shorter-is-better-but-hey-style-matters/</link>
		<comments>http://wordful.com/shorter-is-better-but-hey-style-matters/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 22:56:55 +0000</pubDate>
		<dc:creator>Charles</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blogging style]]></category>
		<category><![CDATA[Mark Twain]]></category>
		<category><![CDATA[shorter is better on blogs]]></category>
		<category><![CDATA[web writing]]></category>
		<category><![CDATA[writing style]]></category>
		<category><![CDATA[writing tips]]></category>

		<guid isPermaLink="false">http://wordful.com/?p=252</guid>
		<description><![CDATA[I just read a quick Copyblogger post by Jim Estill about blogging as &#8220;Shorter is Better.&#8221; It was pretty well done &#8212; short, of course &#8212; providing a general overview of why it&#8217;s good to write clean, brief and concise blog posts. I do mostly agree it&#8217;s no fun to both read and write long anything [...]<p><a href="http://wordful.com/shorter-is-better-but-hey-style-matters/">Shorter is Better, But Hey &#8211; Style Matters!</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>



No related posts.]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://wordful.com/wp-content/uploads/2008/12/postcard.jpg"><img class="alignleft size-medium wp-image-253" src="http://wordful.com/wp-content/uploads/2008/12/postcard.jpg" alt="" width="280" height="186" /></a>I just read a quick <a href="http://www.copyblogger.com/shorter-is-better/">Copyblogger post</a> by <a href="http://www.jimestill.com/">Jim Estill</a> about blogging as &#8220;Shorter is Better.&#8221; It was pretty well done &#8212; short, of course &#8212; providing a general overview of why it&#8217;s good to write clean, brief and concise blog posts.</p>
<p>I do mostly agree it&#8217;s no fun to both read and write long anything these days, but <strong>no writer should have to mute their individual style</strong> just to get their point across. The length of a sentence &#8211; or an entire post for that matter &#8211; should be no more than what conveys the information via the unique voice of its author.</p>
<p>Just imagine if everything sounded the same on the web &#8212; what would be the appeal of reading other than to systematically derive facts and information for consumption? If bloggers are to survive in this fiercly competitive web, than we need to still be mindful that <strong>writing of any kind can always be a work of beauty</strong>. Humans are naturally attracted to beauty &#8211; we always have been and always will be. Am I right on this?</p>
<p><span id="more-252"></span></p>
<p>In fact, Estill quotes Mark Twain, which I&#8217;ll repeat:</p>
<blockquote><p>I notice that you use plain, simple language, short words and brief sentences. That is the way to write English &#8211; it is the modern way and the best way. Stick to it; don’t let fluff and flowers and verbosity creep in.</p>
<p>~Mark Twain, March 20, 1880</p></blockquote>
<p>Sure, what Twain says is right on the money. But <strong>Twain is also better known for his style</strong>, for writing with wit and elegance and charm. His books are by no means short. He was concise, but also as relaxed and animated as a campfire storyteller. I doubt if Twain were a blogger would he be so cut and dry and, how should I say&#8230;boring. </p>
<p>Now don&#8217;t get me wrong: Estill makes a good point and I support it. I know he&#8217;s not advocating us bloggers to completely lose our voices. We must indeed write as if every word serves a premium purpose to deliver our essential message. <strong>But don&#8217;t for one second let this &#8220;rule&#8221; kill your style, or think that because shorter is better then longer must be worse</strong>. Bottom line: get to the point and let yourself shine through!</p>
<p>Did anyone get to the end of this or was it too long?</p>
<p><em>End note</em>: If you have a chance, go and read some of <a href="http://www.huffingtonpost.com/arianna-huffington">Arianna Huffington&#8217;s editorials</a>. She&#8217;s got style if you ask me. And keep in mind that her blog, <a href="http://www.huffingtonpost.com/">The Huffington Post</a>, is the #1 blog in the world according to <a href="http://technorati.com/pop/blogs/">Technorati</a>.</p>
<p><a href="http://wordful.com/shorter-is-better-but-hey-style-matters/">Shorter is Better, But Hey &#8211; Style Matters!</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>


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		<slash:comments>2</slash:comments>
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		<item>
		<title>Blogger = Writer + Editor</title>
		<link>http://wordful.com/blogger-equals-writer-plus-editor/</link>
		<comments>http://wordful.com/blogger-equals-writer-plus-editor/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 07:07:03 +0000</pubDate>
		<dc:creator>Charles</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[difference between writer and editor]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[how to be a blog editor]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://wordful.com/?p=200</guid>
		<description><![CDATA[In several of my very early posts I kinda sorta touch on the subject of writers and editors. The gist of my message is that it&#8217;s very important to consider not only creating your own content (as writer) but also setting the tone and direction of your blog (as editor). I notice that many bloggers [...]<p><a href="http://wordful.com/blogger-equals-writer-plus-editor/">Blogger = Writer + Editor</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>



Related posts:<ol><li><a href='http://wordful.com/the-writer-editor-as-web-publisher/' rel='bookmark' title='Permanent Link: The Writer-Editor as Web Publisher'>The Writer-Editor as Web Publisher</a></li>
<li><a href='http://wordful.com/thesis-wordpress-theme-review/' rel='bookmark' title='Permanent Link: Thesis WordPress Theme Review — An Editor&#8217;s Perspective'>Thesis WordPress Theme Review — An Editor&#8217;s Perspective</a></li>
<li><a href='http://wordful.com/how-to-assume-the-mood-of-a-blogger/' rel='bookmark' title='Permanent Link: How to Assume the Mood of a Blogger'>How to Assume the Mood of a Blogger</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p><p>In several of my very <a href="http://wordful.com/category/early-writings/">early posts</a> I kinda sorta touch on the subject of writers and editors. The gist of my message is that it&#8217;s very important to consider not only creating your own content (as writer) but also setting the tone and direction of your blog (as editor).</p>
<p>I notice that many bloggers out there are prolific and can crank out one post after another, up to several times a day. Their ability to create a steady flow of content is certainly impressive, but is it editorially effective? Let&#8217;s take a look at the following definitions as it pertains to blogging:</p>
<p><span id="more-200"></span><strong>Defintion of a Writer</strong><br />
Writers produce content. Their task is to craft words into clear and understandable syntax in accordance to the subject they&#8217;re writing about. Good writers are able to craft content that is convincing and reads smoothly. (Great writers, by the way, are ones born with the natural ability to shape language into art). Most blog writers are savvy enough to edit basic spelling and grammar prior to publishing (this is known as <em>copy editing</em>).</p>
<p><strong>Defintion of an Editor</strong><br />
Editors manage publications. They oversee the writing to make sure it&#8217;s timely, well-written and that it serves its readers while also supporting the mission of the publication. Editors are also responsible for what does and what doesn&#8217;t get published, and which articles (blog posts) get placement priority. Editors usually also write.</p>
<p>I used to be the Editor-in-Chief for my college newspaper many years ago. It was a tough and gritty job but I loved it. In short, my responsibility was to plan and publish each week&#8217;s issue without fail. Every week involved rapid brainstorming and decision making while managing my team of staff writers. I was to assign them the most relevant and interesting stories as well as write my own stories and editorials. You&#8217;re right if you guessed it was a lot of meticulous, stressful, deadline-crunching work, but I really liked being in charge every time I saw someone reading our paper.</p>
<h4>Why Bloggers Need to Be Both Writer and Editor</h4>
<p>To be honest, editorial duties have not changed much since my days at the college paper. What has changed, however, is the way we publish: blogging &#8212; at least at the personal level &#8212; is a one-person publishing operation. This means we&#8217;re not just responsible for good post writing, but also organizing and managing our writing so our blog as a whole becomes a quality, timely and responsive publication.</p>
<p>If you can understand and incorporate the &#8220;blogger equals writer plus editor&#8221; reasoning, I can promise your blog will come across as eternally smarter, more interesting and more authoritative than others in your niche.</p>
<p><a href="http://wordful.com/blogger-equals-writer-plus-editor/">Blogger = Writer + Editor</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>


<p>Related posts:<ol><li><a href='http://wordful.com/the-writer-editor-as-web-publisher/' rel='bookmark' title='Permanent Link: The Writer-Editor as Web Publisher'>The Writer-Editor as Web Publisher</a></li>
<li><a href='http://wordful.com/thesis-wordpress-theme-review/' rel='bookmark' title='Permanent Link: Thesis WordPress Theme Review — An Editor&#8217;s Perspective'>Thesis WordPress Theme Review — An Editor&#8217;s Perspective</a></li>
<li><a href='http://wordful.com/how-to-assume-the-mood-of-a-blogger/' rel='bookmark' title='Permanent Link: How to Assume the Mood of a Blogger'>How to Assume the Mood of a Blogger</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>7</slash:comments>
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		<title>7 Bad Habits New Bloggers Must Avoid</title>
		<link>http://wordful.com/7-bad-habits-new-bloggers-must-avoid/</link>
		<comments>http://wordful.com/7-bad-habits-new-bloggers-must-avoid/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 23:58:05 +0000</pubDate>
		<dc:creator>Charles</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blogging mistakes]]></category>
		<category><![CDATA[new blogger tips]]></category>
		<category><![CDATA[new blogging tips]]></category>
		<category><![CDATA[starting a blog]]></category>
		<category><![CDATA[what not to do when blogging]]></category>

		<guid isPermaLink="false">http://wordful.com/?p=120</guid>
		<description><![CDATA[I have to be very honest: maintaining a professional blog is challenging. It&#8217;s been over six weeks since I switched wordful.com from a mini-consulting site to a blog. At that time I told myself that I must write on it everyday. The kick-off started off relatively well until I fell into some bad writing habits. [...]<p><a href="http://wordful.com/7-bad-habits-new-bloggers-must-avoid/">7 Bad Habits New Bloggers Must Avoid</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>



Related posts:<ol><li><a href='http://wordful.com/7-habits-of-highly-effective-bloggers-redux/' rel='bookmark' title='Permanent Link: 7 Habits of Highly Effective Bloggers, Redux'>7 Habits of Highly Effective Bloggers, Redux</a></li>
<li><a href='http://wordful.com/how-to-avoid-mediocre-blogging/' rel='bookmark' title='Permanent Link: How to Avoid Mediocre Blogging'>How to Avoid Mediocre Blogging</a></li>
<li><a href='http://wordful.com/7-steps-to-blog-post-perfection/' rel='bookmark' title='Permanent Link: 7 Steps to Blog Post Perfection'>7 Steps to Blog Post Perfection</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p></p><p>I have to be very honest: maintaining a professional blog is challenging. It&#8217;s been over six weeks since I switched wordful.com from a mini-consulting site to a blog. At that time I told myself that I must write on it everyday.</p>
<p>The kick-off started off relatively well until I fell into some bad writing habits. None of these habits had anything to do with what I was writing, but rather how I was writing. So now that I&#8217;ve lived through some initial failure, let me share with you what I&#8217;ve learned:</p>
<p><span id="more-120"></span></p>
<ol>
<li><strong>Overthinking</strong>. My first and still most fatal blogging mistake. Days and weeks have gone by where all I&#8217;ve done is think about how cool my blog is going to be. I really fall victim to this during my morning run, because this is the time I come up my most inspiring ideas. After I get home I excitedly scribble my ideas in a notebook and then, sadly, do nothing beyond that&#8230;but continue to think more about my great ideas &#8211; talk about redundant! Now I&#8217;ve got a notebook filled with brilliant ideas but still no awesome blog to back it up (soon to change I promise).</li>
<li><strong>Self-doubt</strong>. This is really a result of overthinking. The problem is once you get thinking about something, chances are a part of your inner dialog will talk you out of doing it. For me it was always worrying about what other people are going to think about my writing. Will it be hated or even worse, ignored? My simple advice: get over it. Have faith in yourself as well as what excitement and mystery the future holds.</li>
<li><strong>Too much focus on end results</strong>. The money, the attention, the praise, the popularity. I won&#8217;t deny I want to be at the top &#8212; who doesn&#8217;t?  But how do you expect to get there if all you focus on is being there? We often look up and envy successful bloggers without appreciating the hard work and innovation they put into their work. No work = no results. Get to it.</li>
<li><strong>Reading too much content</strong>. The amount of good, relevant content out there is just about at the point of infinity. That&#8217;s a huge number if you can get your mind around it. I would spend many days refreshing about a dozen different sites over and over for the latest content. 20% of it was valuable, but the other 80% was cheap-thrills trash. Here&#8217;s how to gauge you&#8217;re overdoing it: you hit refresh and it&#8217;s the exact same content.</li>
<li><strong>Lack of routine</strong>. Do you know how many mornings I try to get up before everyone else at 4:30 so I can write? I still have not been able to do this! I usually wake up late and groggy and then tell myself to write before bed. But for me that&#8217;s a lame option because I know that by the end of the day I&#8217;m going to pass out from exhaustion. In order to succeed with blogging, you have to set a routine that fits your lifestyle. And yes, this requires discipline.</li>
<li><strong>Shifting of blog topic</strong>. I&#8217;ll let you in on a secret: I still don&#8217;t know what this blog is about! I know it has to do with harnessing the power of words and writing, but beyond that the &#8220;theme&#8221; is still evolving. Over these past six weeks, this blog has gone through so many niches (all done in my head of course), including: inspirational stories, commentary, essays on life, news stories, how to write better and more. The bottom line here is to have at least one core idea, followed by some writing to express that idea. Follow this simple formula and the blog will organically unfold. Just watch me do it in the weeks and months to come.</li>
<li><strong>Perfectionism</strong>. There&#8217;s nothing wrong with writing one perfect post after another, but what exactly does that mean? For me, having worked as an editor for years,<em> there is no end to what can be made perfect</em>. I could theoretically edit a single post for years and never be happy with it. I still struggle with perfectionism because I&#8217;m always editing and reediting my work to the point of zero progress. Take a look at my first post <a href="http://wordful.com/the-rising-value-of-the-editors-on-the-web/">here</a>  &#8211; that took me over four hours to write! Advice: write it, edit it and post it and then move onto the next one. It&#8217;s still okay to go back and edit but make sure new content gets priority.</li>
</ol>
<p>Okay, there you have it: seven fatal mistakes to avoid when starting a blog. To sum it up, remember a good start in blogging is more about a shift in your habits than it is about subject matter. Thought must be followed with action or nothing will ever evolve. Trust me, it&#8217;s no fun being your blog&#8217;s only fan &#8212; especially when your blog doesn&#8217;t even exist.</p>
<p>And of course, for those who actually listened and made it this far, <strong>here&#8217;s #8</strong>: stop making excuses! When it comes to covering your shortcomings, you&#8217;d be surprised how clever and sneaky your mind can be. I know this for a fact. Every day I didn&#8217;t write on my blog, I somehow justified it in my head (not even sure how). This can only go on for so long until you realize that you have no content and no readers. That&#8217;s where I am right now. Aloha.</p>
<p><a href="http://wordful.com/7-bad-habits-new-bloggers-must-avoid/">7 Bad Habits New Bloggers Must Avoid</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>


<p>Related posts:<ol><li><a href='http://wordful.com/7-habits-of-highly-effective-bloggers-redux/' rel='bookmark' title='Permanent Link: 7 Habits of Highly Effective Bloggers, Redux'>7 Habits of Highly Effective Bloggers, Redux</a></li>
<li><a href='http://wordful.com/how-to-avoid-mediocre-blogging/' rel='bookmark' title='Permanent Link: How to Avoid Mediocre Blogging'>How to Avoid Mediocre Blogging</a></li>
<li><a href='http://wordful.com/7-steps-to-blog-post-perfection/' rel='bookmark' title='Permanent Link: 7 Steps to Blog Post Perfection'>7 Steps to Blog Post Perfection</a></li>
</ol></p>]]></content:encoded>
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		<title>The Significance of Personal Publishing</title>
		<link>http://wordful.com/the-significance-of-personal-publishing/</link>
		<comments>http://wordful.com/the-significance-of-personal-publishing/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 08:08:33 +0000</pubDate>
		<dc:creator>Charles</dc:creator>
				<category><![CDATA[Early Writings]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blogging for money]]></category>
		<category><![CDATA[personal publishing]]></category>

		<guid isPermaLink="false">http://wordful.com/?p=100</guid>
		<description><![CDATA[The ability to self publish on the internet, where nobody controls anybody, may very well be one of the greatest milestones of the early 21st century. Anybody with access to a computer and the web can exert their full intellectual and emotional facilities to whomever chooses to listen. I must say this has got to [...]<p><a href="http://wordful.com/the-significance-of-personal-publishing/">The Significance of Personal Publishing</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>



No related posts.]]></description>
			<content:encoded><![CDATA[<p></p><p>The ability to self publish on the internet, where nobody controls anybody, may very well be one of the greatest milestones of the early 21st century. Anybody with access to a computer and the web can exert their full intellectual and emotional facilities to whomever chooses to listen. I must say this has got to be one of the truest freedoms of expression to date.</p>
<p>Even with all of the marketing, the hype and even the money, blogging remains a natural extension of one&#8217;s persona. The writer must now be mindful of their audience, their readers and their market as they attempt to deliver a consistent message of value and authenticity.</p>
<p>This is no easy task for me, personally, because blogging under Wordful has so far been an intellectual struggle. I&#8217;m constantly at odds with connecting my deep, evolving thoughts to a mainstream, monetizable audience. In other words, <span style="text-decoration: line-through;">writing as a marketer</span> marketing as a writer does not come easy to me.</p>
<p><span id="more-100"></span></p>
<p>And so this turmoil puts me face to face with myself, asking, &#8220;am I just a big idea person who has trouble with follow-thru and consistency?&#8221; It&#8217;s a question that I&#8217;m glad to be facing so early on. I started off wanting Wordful to be a how-to blog on web publishing, editing and writing. Now I&#8217;m realizing it&#8217;s more than that because I&#8217;m more than that. I&#8217;ve simply got more important things to say beyond the basics.</p>
<p>The challenge here is to translate my deepest convictions into casual, likeable blog. It&#8217;s kind of like asking if Barack Obama can engage his deepest convictions to appeal to an entire country of real people with real hopes and dreams and problems. Having vision is great but it does neither of us any good to simply live on grand ideas, right?</p>
<p>So can I do it and make some money along the way? We shall see.</p>
<p><a href="http://wordful.com/the-significance-of-personal-publishing/">The Significance of Personal Publishing</a> is written by Charles Bohannan for Wordful.com, a <a href="http://wordful.com">blog about digital publishing</a>.</p>


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