10 Brilliant Uses for Your Blog Other Than Making Money

cool birthday cake with 10 candlesSick of hopelessly blogging for dollars? Instead of taking the easy way and giving up, consider using your blog to:

  1. Make you famous, or at least position you as a bona fide expert in your field. Ideas can carry much more currency than dollars, especially when people trust you.
  2. Expand your brand. Sounds cliché, but it’s true. Look at Shoemoney: he blogs everyday without a hint of sales pitch. Yet, his brand is strong. In fact, if it wasn’t for his blog, Shoemoney wouldn’t have a brand at all. Money in the bank—yes—but no brand. Huge difference.
  3. Exercise your 1st amendment rights. Free speech is ever so precious. So why not trade in some of your inner capitalist for some outer expressionist? Stop worrying about the market and start speaking your mind to the world. It feels grrrrrreat, by the way. [Read more...]

The Significance of Personal Publishing

The ability to self publish on the internet, where nobody controls anybody, may very well be one of the greatest milestones of the early 21st century. Anybody with access to a computer and the web can exert their full intellectual and emotional facilities to whomever chooses to listen. I must say this has got to be one of the truest freedoms of expression to date.

Even with all of the marketing, the hype and even the money, blogging remains a natural extension of one’s persona. The writer must now be mindful of their audience, their readers and their market as they attempt to deliver a consistent message of value and authenticity.

This is no easy task for me, personally, because blogging under Wordful has so far been an intellectual struggle. I’m constantly at odds with connecting my deep, evolving thoughts to a mainstream, monetizable audience. In other words, writing as a marketer marketing as a writer does not come easy to me.

[Read more...]