1. Get an idea. Ideas are plentiful, and the best way to capture them is to write them down. Fill your notebook with all the ideas that flutter into your consciousness throughout the day. [You do have a notebook or Evernote, right?] Tip: write one-line summaries for your best ideas, then circle them for easy finding when you’re ready to write your post. Then…


2. Write the headline. I lifted this tip straight from Copyblogger, which recommends you write your headline before your content, because “you have the benefit of expressly fulfilling the compelling promise you made with the headline, which ultimately helps to keep your content crisp and well-structured.” Very well stated. Now prepare to…


3. Spill your guts. Otherwise known as writing the first draft, where you need to sell yourself on your own ideas. Isolate yourself from all distractions and write from the heart. Don’t worry about clarity or persuasion or spelling, and don’t get self-conscious — just make sure you write down the essence of your message. Once you’re done spilling…


4. Walk away. Take a necessary break and leave your first draft alone for at least an hour. A day is even better. The time away allows your writing to take root and your mind to refresh. The result: refined perspective. Now you’re ready to…


5. Come back and edit. Editing is tough but powerful. It’s where you make sure your writing is totally clear, accurate and relevant to your audience. It’s also where you strengthen your voice and style and personality. Take the time to edit your post until it’s as perfect as you can get it, then…


6. Add the xFactor. Nobody really talks about this, but I do. It’s something you should do with every post you write. Adding the xFactor is the art of making a good post great, and the difference between presenting yourself as a professional and presenting yourself as an expert. What could you add (or subtract) from your post to make it better than anything anyone has ever read on the subject? Is your post in context with what other people are saying? Does it evolve an idea people believe in? Will it challenge people to take action? Ask yourself these tough questions, then answer them in your post. Now it’s time to…


7. Publish. Don’t underestimate this final step. It calls on your courage to broadcast your ideas to the world. It calls on your responsibility to be accountable for what you say and don’t say. It calls on your conviction to influence, educate and entertain your readers. Like they say — publish or perish.

7 Steps to Blog Post Perfection is written by Charles Bohannan for Wordful.com, a blog about digital publishing.

Related posts:

1. How to Write a Good Blog Post in 15 Minutes
2. Why We Should Blog Often