What makes a blogger?
A penchant for the rant? A crowd hustler with sticky offers? A spirited journalist, an observer of life, a thought leader?
And what about the rest of us, scratching hard to make (not even a) living? Is it all for nothing or is there a future for us?
The answer is absolutely. The titanic publishing industry is mobilizing, and we need to upgrade our strategy.
Why Bloggers Matter to the Publishing Industry
January 29, 2010 By 5 Comments
What makes a blogger?
A penchant for the rant? A crowd hustler with sticky offers? A spirited journalist, an observer of life, a thought leader?
And what about the rest of us, scratching hard to make (not even a) living? Is it all for nothing or is there a future for us?
The answer is absolutely. The titanic publishing industry is mobilizing, and we need to upgrade our strategy.
Where Content Marketing Meets Branding
September 25, 2009 By 4 Comments
After years of gawking over web design, flash animation, scripting languages and relational databases, I think we can now safely agree the internet is made of and for content (it’s King alright). It’s the impetus for nearly all innovation on the web.
But if you’re a content specialist like me, the career path feels a lot like the Wild West: opportunistic (make thousands a day from home with Google!), risky (do I blow my next paycheck on the latest and greatest blogging course?) and discouraging (out of work writers/journalists/editors).
Thankfully a few qualified content specialist genres exist. Let’s briefly examine them: [Read more...]