In 2009, did you spend a little too much time on Facebook and Twitter? A little too much time talking about Facebook and Twitter? Did you proclaim yourself a social media expert?
It’s okay to admit it, because we’re all guilty.
2010 promises to be a different year—the Year of the Publisher. Now that the novelty of social media as marketing tools is wearing off (heck, even my tiny local supermarket uses Twitter), it’s time to really focus on the content we publish.
In other words, you need to put more energy than ever into producing ultra-high value content.
Assume the Mood of a Publisher
Take off your marketing hat for a minute, and put on your publishing hat. Pause and ponder:
- Is your content useful, indispensable? Or self-promoting marketing babble?
- Do you care about who reads it?
- Is it clear and well-written? Does it have style and voice?
- Do you have an editorial strategy?
While it’s true you shouldn’t produce content without a market, you also shouldn’t cater to a market without content. It’s your job to make sure they get it, love it, share it and come back for more.
The quality of what you publish will determine how far you’ll go.
Why You Should Stick Around
I have to be honest with you. A lot of what I’ve written in the 14 months on this blog has been esoteric, prescriptive, borderline heretic. Not that there’s anything wrong with that—we all need to purge sometimes.
But now it’s time to get more realistic. More in tune with the opportunities around us.
Starting now, Wordful’s mission is to help you become some of the best independent publishers on the internet. Whether you have a blog, an ebook, a niche site or just a great idea, I want to make sure you publish it right and publish it well.
If that means I need to talk marketing, I will. But only as much as it helps you understand the craft and business of self-publishing from an Ittybiz point of view.
So stick around, please. I’m here for you and I’m listening.
Photo by michaelhays.
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