Unlike what you might be thinking, this webinar isn’t about some secret ninja guru technique that’s going to transform your blog into a virtual cash machine overnight. So all of you looking for the instant flashy Ferraris and beach-side mansions are going to have to look elsewhere.
What John and I are talking about is actually something far more interesting and realistic: How to create great content that builds your credibility, boosts your confidence and makes you more money. This has been the passion and focus of Wordful since day one.
All Internet Marketers Need Great Content
In all the time I’ve been into blogging and Internet marketing, I’ve never understood why everyone puts so much of their energy into marketing.
To me that’s like Apple spending all their money on ad campaigns instead of creating awesome products and then trying to bend over backwards to convince us to buy a shoddy product. Does that make sense to you?
Of course I can’t deny that marketing is very important—just ask the people who have done well for themselves—but what a lot of us fail to realize is that without good great content, we’re forced to work that much harder at convincing people to buy our stuff.
Even if you pull off a successful product launch, your content has to be of value to people.
This is especially true if you’re looking to build a name or personal brand for yourself, because your customers are your best marketers! They’re going to be the ones who spread the word and tell everyone that you’ve got some really good stuff.
This Ain’t Copywriting, Either
Creating great content starts with good old fashioned writing. Copywriting, on the other hand, is a special style of writing you save for when you want to persuade people to take some sort of intended action (like buy something).
Both are important but if I had to choose one over the other, I’d hands down pick writing. The reason why is because you can only try to sell things to people for so long before they get sick of hearing it. I speak from experience!
However, if you can create content that truly engages, inspires and enlightens people—you’ll have a loyal fan and customer for life.
Join us Next Tuesday for the Free Webinar!
The one hour-long event is next Tuesday, March 15 at 7pm EDT / 4pm PDT and John and I have taken great lengths to make sure you guys have a blast.
Space is very limited so make sure you sign up as soon as possible.
John just told me a bunch of spots have already been filled and he just announced it a few hours ago!