Embrace naked blogging

Blogging isn’t easy unless you’re comfortable doing it.

There are brilliant bloggers who struggle writing catchy headlines and well-sculpted copy—they’re just not wired for it. Yet, they persist because that’s the winning formula. It attracts attention and delivers value, so they say.

But the result of forcing a writer into a copywriter’s shoes is painful. Needless hours (years!) are lost to hyping ideas with padded, ornate language. It’s like getting all dressed up to go to a clothing-optional beach.

Naked blogging is the way to go, though it’s not without sacrifice. For example—fewer people will click on the title of this post because it’s not hyped up enough. Google won’t know what to do with it, either.

But I can’t hide anymore, just like Seth Godin or Chris Brogan can’t. Neither should you.

This trek is inevitably longer and more hazardous, but you get to be true to yourself every step of the way.

You get to say what you want in the way that you want, and that brand of freedom is priceless.

Photo by Alaskan Dude.


  • I’ve just republished the very first article on my blog… for the second time.

    When I started the whole business, I wrote to teach myself and to teach others. I got sidetracked into “blogging.”

    Now, I’ve returned to my original motivation. In fact, I’ve gone all the way back to 1994, when the web was young, when a huge advantage of the web was one’s ability to extend and revise your web page to keep it current!

    Thus, as the technology changes, I’m going to continue republishing updated articles to benefit my customers and myself.

    Considering going to SF Blog next Tuesday. You in SF yet? Wanna meet up there?

    • Charles

      Hi Dave — I appreciate your blogging spirit! I’m not in SFO yet, but by the 2nd week of May I will be. I hope to see you there.