Who comes to mind when you hear the term “singer-songwriter?” Bob Dylan? Alanis Morisette? I think of Jack Johnson. He’s the kind of guy who can conceive, write and perform all of his own music without the help or accompaniment of anyone. Sure, he’s got a band now, but when he started it was just himself and a guitar on a stage.

I feel that bloggers and other niche publishers need to adapt the singer-songwriter work ethic. Writing content alone–even if it’s focused and on subject–is not enough to sustain and grow an online publication. You need to refine it and experiment with it until you get the best “sound,” and then you’re ready to perform (publish).

It’s one thing to write a lot but it’s better to write less and edit more. That way what you produce quality over quantity, which is what the web is eventually shaking out to be.