On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Ogilvy wasn’t messing around when it came to headlines, and if he were alive today he’d definitely bump it up to ninety […]
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It’s always cool to learn how the world’s most popular blogs got their start. In almost every backstory, you’ll find a heavy dose of creativity and execution, good timing and touch of the unconventional. Mashable founder Pete Cashmore is one of those bloggers. He started the social media news site from his parents home in Scotland, then quickly expanded […]
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I’ve taken a major break from blogging here at Wordful, and it’s in large part to some serious shifts in my personal and professional life over the past year. To make a very long and (painful) story short—the down economy and a few other issues forced me to to shutter my office and consultancy and venture […]
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No, they shouldn’t. Of course there’s no way to determine who’s stupid—let alone the validity of stupid being a unit of measurement (or judgement)—but, yes, as a general rule of thumb, stupid people shouldn’t blog. What I’m referring to here are some recent comments made by blogger and entrepreneur Jason Calacanis at ReadWriteWeb 2Way Summit NYC, […]
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Being smack dab in the middle of tech-startup world here in San Francisco, I’ve seen more than my fair share of clever names. Businesses in the Mission where I’m staying all seem to draw on the appeal of one-word randomness, like Beretta (a restaurant), Ritual (a coffee shop) and Revolution (a clothing boutique). Pithy and tidy, these […]
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