Year: 2012

3 websites that take headline writing to an entirely new plane of existence

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy Ogilvy wasn’t messing around when it came to headlines, and if he were alive today he’d definitely bump it up to ninety […]

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How Pete Cashmore Grew Mashable

It’s always cool to learn how the world’s most popular blogs got their start. In almost every backstory, you’ll find a heavy dose of creativity and execution, good timing and touch of the unconventional. Mashable founder Pete Cashmore is one of those bloggers. He started the social media news site from his parents home in Scotland, then quickly expanded […]

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My Vision for Wordful

I’ve taken a major break from blogging here at Wordful, and it’s in large part to some serious shifts in my personal and professional life over the past year. To make a very long and (painful) story short—the down economy and a few other issues forced me to to shutter my office and consultancy and venture […]

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