Thesis WordPress Theme Review — An Editor’s Perspective

Learn more about thesis, the best WordPress theme for professional Writers, Editors and PublishersOne of the 2 WordPress products I’m proud to be an affiliate reseller of is the Thesis WordPress Theme by DIY Themes (the other is Organic Themes — more on that in a future post). For a non-code-loving writer and editor like me—and presumably you—the real selling point about Thesis is the no-hassle, back-end control panel that allows you to control its powerful features with deft and ease. What this means is we never have to look at, let alone touch, steaming piles of PHP, CSS or HTML — just some well-labeled check boxes and the amusing  ”Big Ass Save Button” to confirm my changes. [Read more...]

Editorial Awareness: So You Think You Got It?

Editorial awareness is the act of effectively connecting with readers through clear, honest expression and knowledge on a given subject. To find out if you have it, ask yourself these 3 questions: Why are you publishing? In a low-hassle, tech-enabled world, anyone can broadcast themselves far and wide. But that doesn’t mean they should. We need to keep in mind that zero-cost publishing is prime breeding grounds for modern day scammers and false prophets (example: Craigslist). It’s wiser to assume the high road, where the power to publish is regarded as a gift, a chance to care, an opportunity to extend our voices far beyond our tiny reach. [Read more...]

3 Proven Ways to Succeed in Publishing

As I’ve mentioned before, now is a good time to start a commercial publishing operation. Startup costs are low, marketing is free and of course — great content is always in demand. The question that has everyone stumped, however, is how to make publishing profitable. Print as we now know it is a slippery slope. Slapped-up Adsense and banner ads aren’t cutting it, either. And those magic, get-rich blogging formulas — so tragically 2008. Here are 3 models that work. Of course, success with any one of these rely heavily on editorial integrity and what David Meerman Scott calls [Read more...]

7 Bold Strategies for the Aspiring Indie Publisher

Photo depicting an indie publisher's deskWow! I just spent the past week immersed in the deep and murky waters of the publishing industry, and the sense is this: the publishing revolution is shaking up the market of the written word, and this is great news for independent publishers. The once steady but now outdated operations of the business are giving way to new opportunities to innovate. The catch is to be quick, clever and downright daring.  But this is no easy task given the complex and steady drama of the publishing industry. With that said — as you ponder your future in publishing — take a moment to consider these insightful, off-the-cuff tips for starting your own publishing company: [Read more...]